News, opinions, research. Regular insight into latest trends in marketing for financial and B2B services.
Consumer duty regulation isn’t as black and white as previous regulations like MiFID 2 and RDR. It’s a set of guiding principles that firms should follow to ensure good customer outcomes. But, this also makes it trickier in many ways. Research shows many firms are still working out the scope
Isn’t it ironic that a principle aimed at simplifying communication and removing unnecessary jargon to lead to better outcomes is yet to fit into less than a 121-page one-size-fits-all document?! We believe it’s worth trying to bring this new act down to a more human level (which is actually the
Some super simple content development principles. 1. Establish trust Arguably, Financial Services rely on trust more than other industries. And yet according to a survey by PWC, only 32% of respondents stated they have in their retail bank, with 27% trusting insurance providers: One of the best ways to build
As a specialist financial services marketing agency, we’ve delivered more online calculators than we can count on our collective fingers and toes (it’s become something of a niche of ours)! Whether you’re a provider, an adviser or FinTech, and your audience is B2B decision makers, intermediaries or consumers, we have
Research by Mintel revealed that older UK Millennials (currently in their mid-20s to late 30s) are the biggest generation struggling with debt. Following the COVID-19 pandemic, there’s been a rise in money worries amongst them – with their average savings ranging from only £3,500 to £6,000. And with the current
It’s time to get into the nitty-gritty and discuss the best way to brief your marketing agency to help achieve the best results! Is a written brief always necessary? Nearly all of the time we’d recommend it. We aim to make working with our clients as simple as possible and
We understand that with four chancellors in four months and Liz Truss being beaten by a lettuce, developing your Consumer Duty implementation plan may have fallen to the bottom of your priority list in recent weeks :-). But we are here to provide some last-minute guidance on what you need
The last time I wrote a blog about myself on the Moreish website was just under 3 years ago, as an Account Executive. Today, I beam with pride when I say I’m writing this as a Senior Account Manager, and the FSF Young Marketer of the Year 2021. Still gives
Hello! I’m Dan, full-time uni student, and for the first two weeks of August, I was an Intern at Moreish. I’ve written this blog post to tell you all about my first foray into the marketing world. Before I started my internship, I didn’t really have an idea of what
When it comes to finance, it’s not always easy to keep people interested. With all the jargon and complexity, it’s easy to get disillusioned and confused. This in turn encourages people to switch off from engaging or taking action. That’s why it’s important to focus on the emotive side of
The problem So, you’ve collaborated with a creative agency to come up with a brilliant new campaign strategy or idea. You know it’s bold, beautiful, and really has the potential to cut through the noise to make your brand stand out amongst the rest. After lovingly choosing, crafting and, nurturing
Well hello there! I’m Anna, and I’m one of the new Account Executives at Moreish. I’ve been asked to write a blog to say hi, and tell you all a little bit about myself. So here it goes… Where I grew up I grew up in the plummy yummy
We don’t discriminate – whether your project is a large-scale rebrand or a small design job, or you’re simply scoping, we’d love to hear from you!
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