CRM PLANNING AND DELIVERY FOR CONVERSION AND NURTURING
DATA STRATEGY
Customer and prospect segmentation analysis and planning
AUTOMATION
Consultancy on communication planning and integrations that help engage, convert and nurture
Content planning, copy, design, build and send of campaigns
DIRECT MAIL
Regular mailers
High impact mailers
THE POWER OF PERSONALISED COMMUNICATIONs
The hardest part of the customer journey is getting a prospect to engage with you. But what do you do next?
After this point, it’s crucial to have the right comms plan and martech to encourage a long-term relationship with your new customer. We can help you do this, showing you how to be strategic and analytical with your approach and creative but succinct in your comms.
In the meantime, if you’re just looking for tactical tips here’s a few on creating email subject lines to get the conversation started.
Developing a number of direct mailers, email marketing plans and content to help retain customers post their Child Trust Fund maturity.
Connecting to the hearts and minds of financial advisers through secret-agent themed direct mailers, including a mission briefing, a video card and NFC cards as part of an integrated campaign.
A series of customer letters that increased engagement and reduced client risk, resulting in 31% of recipients reducing their holding in cash as a result.
Enabling financial advisers to provide more personalised sales support to their clients via a digital sales tool which contributed to a 15% increase in menu protection sales for LV=.
Raising awareness of LV= pension provider service guarantee with a high-impact direct mailer – resulting in a 23% uplift in pension business and hundreds of IFAs requesting the mailer!
GET IN TOUCH
Interested in how we can help you build long-term relationships with your audience? Let’s arrange an informal chat or zoom call.