We work across the breadth of THE INSURANCE MARKET

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ADVICE FIRMS

Openwork
Lifesearch

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INSURERS

LV=
Ellipse
OneFamily
AIG
Wesleyan

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INSURTECHS

Verisk
Healix
Defaqto

DELIVERING RESULTS FOR BIG BRANDS

Insurance is a complex and crowded market. We know how to make your brand stand out.

That’s because we’ve worked across almost every inch of the insurance space. Our track record includes re-brands, developing digital engagement tools or creating multi-channel ad campaigns for a range of businesses across: 

Life Insurance | Health | Critical Illness | Income Protection | Group Risk Business Protection | Commercial Insurance

So, whether you’re targeting consumers, intermediaries, employers or insurers themselves, we’ve got the expertise to help you make an impact.

Insurance Case Studies

Agria pet cover banner - dog and owner in field

AGRIA BRAND AND MESSAGING REFRESH

Refreshing Agria Pet Insurance’s brand strategy to resonate with UK audiences, highlighting their premium offerings and rich heritage.

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LV= MAKING PROTECTION PERSONAL IN SECONDS

An interactive sales tool for LV= that’s revolutionised the industry’s protection sales journey and led to a 53% sales increase with one leading UK adviser firm.

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Interactive engagement tool for financial services
Press ad for Benenden Health featuring male patient

BENENDEN HEALTH BRAND IDENTITY REDESIGN

Bringing to life Benenden’s brand proposition with a new brand identity, helping them to appeal to a younger audience and increase sales by 150%

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LV= INCOME PROTECTION TESTIMONIAL VIDEO SERIES

Producing a compelling testimonial video, featuring Jennie Gow’s personal experience to showcase the real-world importance of income protection insurance.

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DIFT Campaign image of a family

DO IT FOR THEM BRAND CAMPAIGN

Taking real-world insights to develop emotive cross-channel campaigns which increased consideration of Direct Life’s life insurance policies.

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IPTF Ziggy's Money Moves

Working with the Income Protection Task Force to develop a brand, Instagram account and website that would help them engage a younger generation in their financial futures.

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Ziggy Money Moves title slide
Moreish Makreting agency for financial services DRTV advert

LV= 50+ LIFE INSURANCE DTC CAMPAIGN

Creating a highly effective DRTV advert and DM pack that inspired a 50+ audience to take action.

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Together we worked to develop a challenger brand in the affordable healthcare market space. Now we’re up for four marketing awards for best brand, best integrated campaign, best TV advert and best FS campaign. I can’t recommend Moreish highly enough.
Natalie WalkerHead of Marketing, Benenden Health
Moreish have become an integral strategic marketing partner and now help us across a number of areas within the LV= business. I would have no hesitation in recommending them as a collaborative, creative and client and results-focused partner.
Justin HarperHead of Intermediary Marketing, LV=
Moreish have helped us modernise and digitise our marketing activity with a significant impact on the success of our business over the last year.
Chris MorganChief Marketing Officer, Ellipse
Their ability to bring creativity but also strategic thinking to any project is invaluable.
Stuart WilsonMarketing Director, More 2 Life
We’re delighted with the results from our website – it’s really lifted our corporate image. The site architecture and design have made a potentially very complex customer journey remarkably simple.
Janice BuffettGroup Marketing Director, Healix Group of Companies
Everyone at moreish I've dealt with is approachable and responsive and they really do make you feel like we're all one team working together to achieve great results.
Louise EgelnickB2B Marketing Manager, Key Partnerships
Simon is extraordinarily emotionally intelligent so is adept at reading the room in an instant so, never leaves you exposed. He is commercial, creative, authentic and kind and without a doubt one of the most human and helpful 3rd party providers I’ve ever worked with.
Vicki WentworthC-Suite Executive
If Carlsberg made creative agencies, they’d make Moreish.
Elizabeth SandsMarketing Manager, LV=
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GET IN TOUCH

Interested in how our creative approach can deliver quantifiable results for your insurance brand? Let’s arrange an informal chat or zoom call.

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