APPROACHING THE LATER LIFE LENDING MARKET FROM ALL ANGLES

GIVING EQUITY RELEASE A FEEL GOOD FACTOR

At Moreish, we’re driven by our purpose: to harness the power of communication to help people achieve more financial freedom and security. And we’re always looking to work with clients and financial sectors that share in that purpose.

Equity release is one of those sectors, helping retirees enjoy happier days while supporting their family and the wider economy.

That’s why we’ve spent years specialising in this space, helping brands like more2life become the biggest equity release lender ahead of Aviva and L&G. So, if you’re in equity release, get in touch to see how we can help you.

Equity Release Case Studies

KEY PARTNERSHIPS BRAND CAMPAIGN

Changing the down-market perception of equity release with Key Partnerships to support intermediaries to help their clients unlock the financial potential in their home.

key partnerships financial adviser guide

Development of brand strategy, identity and website for Ellipse – that was so successful that within a year of the rebrand they were bought out by AIG.

MORE2LIFE BRAND CAMPAIGN

Connecting with financial advisers by placing them at the heart of the action with dramatic affect. Increasing their market share from 25% to 28% over the campaign period and taking them to #1 Equity Release provider in the market.

MORE2LIFE VIDEOS #NOTWHATITSEEMS

Scripting and shooting a series of short, snappy and humorous videos that encourages financial advisers to get the best lifetime mortgage deal for their clients.

KEY PARTNERSHIPS PROPOSITION

Developing a single-minded proposition through insights and research that connected with the audience throughout the sales journey.

Together we worked to develop a challenger brand in the affordable healthcare market space. Now we’re up for four marketing awards for best brand, best integrated campaign, best TV advert and best FS campaign. I can’t recommend Moreish highly enough.

Moreish have become an integral strategic marketing partner and now help us across a number of areas within the LV= business. I would have no hesitation in recommending them as a collaborative, creative and client and results-focused partner.

Moreish have helped us modernise and digitise our marketing activity with a significant impact on the success of our business over the last year.

Their ability to bring creativity but also strategic thinking to any project is invaluable.

We’re delighted with the results from our website – it’s really lifted our corporate image. The site architecture and design have made a potentially very complex customer journey remarkably simple.

Everyone at moreish I've dealt with is approachable and responsive and they really do make you feel like we're all one team working together to achieve great results.

Simon is extraordinarily emotionally intelligent so is adept at reading the room in an instant so, never leaves you exposed. He is commercial, creative, authentic and kind and without a doubt one of the most human and helpful 3rd party providers I’ve ever worked with.

If Carlsberg made creative agencies, they’d make Moreish.

GET IN TOUCH

Interested in how our creative approach can deliver quantifiable results for your equity release brand? Let’s arrange an informal chat or zoom call.