INTEGRATED CAMPAIGNS THAT CUT THROUGH
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BIG CAMPAIGN IDEAS
For awareness, launches or increasing sales
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integrated delivery
Communication planning and creative.
Channels: TV, press, digital display, radio, social, PPC inbound/SEO, events, emails and DM.
CREATE CAMPAIGNS THAT CONNECT
Let’s face it: not everyone finds Financial Services as exciting as we do. That’s why we need a big idea to create an emotional connection with your audience, and get them excited about your offering.
But creativity all starts with the right brief. Armed with a unique insight and single-minded proposition, we can ensure that our creative idea is both emotive and effective — meaning it connects with the right people at the right time.
To do that, we work across all channels — from TV ads to digital, social and even the printed page — because we know your audience doesn’t just exist in one place. And the results speak for themselves.
Creating an engaging prime-time TV advert taken straight from the proposition which saw a 50% increase in consumer brand consideration.
Connecting with financial advisers by placing them at the heart of the action with dramatic affect. Increasing their market share from 25% to 28% over the campaign period and taking them to #1 Equity Release provider in the market.
Developing a creative concept to explain the simplicity, integration and benefits of Misys FusionCapital.
Tapping into the emotional triggers of the 50+ target market with a successful TV advert and direct response campaign creative.
Bringing to life for financial advisers the benefits of Defaqto’s end-to-end financial planning software.
A thought leadership campaign to boost the confidence of financial advisers to sell Income Protection.
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GET IN TOUCH
Interested in how we can help build campaigns that tap into the emotions of your audience? Let’s arrange an informal chat or zoom call.