Financial Services Marketing News

News, opinions, research. Regular insight into latest trends in marketing for financial and B2B services.

Financial Content Marketing: Keep it simple

Content – keep it simple

Some super simple content development principles. 1. Establish trust   Arguably, Financial Services rely on trust more than other industries. And yet according to a survey by PWC, only 32% of respondents stated they have in their retail bank, with 27% trusting insurance providers: One of the best ways to build

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Client briefs that inspire success

It’s time to get into the nitty-gritty and discuss the best way to brief your marketing agency to help achieve the best results! Is a written brief always necessary? Nearly all of the time we’d recommend it. We aim to make working with our clients as simple as possible and

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Consumer Duty Communicating better

Consumer Duty: what you need to do… and by when?

We understand that with four chancellors in four months and Liz Truss being beaten by a lettuce, developing your Consumer Duty implementation plan may have fallen to the bottom of your priority list in recent weeks :-). But we are here to provide some last-minute guidance on what you need

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A year as FSF Young Marketer of the Year 2021

The last time I wrote a blog about myself on the Moreish website was just under 3 years ago, as an Account Executive. Today, I beam with pride when I say I’m writing this as a Senior Account Manager, and the FSF Young Marketer of the Year 2021. Still gives

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Call me Dan Draper: My marketing internship at Moreish

Hello! I’m Dan, full-time uni student, and for the first two weeks of August, I was an Intern at Moreish. I’ve written this blog post to tell you all about my first foray into the marketing world. Before I started my internship, I didn’t really have an idea of what

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Bringing feeling to financial marketing – and why it works

When it comes to finance, it’s not always easy to keep people interested. With all the jargon and complexity, it’s easy to get disillusioned and confused. This in turn encourages people to switch off from engaging or taking action. That’s why it’s important to focus on the emotive side of

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Preventing stakeholders from diluting creative bravery

The problem So, you’ve collaborated with a creative agency to come up with a brilliant new campaign strategy or idea. You know it’s bold, beautiful, and really has the potential to cut through the noise to make your brand stand out amongst the rest. After lovingly choosing, crafting and, nurturing

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My winding road to financial service marketing

  Well hello there! I’m Anna, and I’m one of the new Account Executives at Moreish. I’ve been asked to write a blog to say hi, and tell you all a little bit about myself. So here it goes… Where I grew up I grew up in the plummy yummy

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The advice gap: talking finance with a younger audience

At Moreish Marketing, we firmly believe in our agency purpose: harnessing the power of communication to help people achieve more financial freedom and security. And by people, we do mean all people. Research by Mintel revealed that older UK Millennials (currently in their mid-20s to late 30s) are the biggest

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Communicating the changing shape of retirement funding

We’re always looking to work with clients and financial sectors that we really believe in, to live the Moreish purpose of harnessing the power of communication to help people achieve more financial freedom and security. On one hand, the government is looking for ways to stimulate the economy following the

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Maintaining the Magic of Communication in Lockdown

The lines between work and home have never been more blurred (quite literally, if you’re having webcam issues!). But one of the dangers of WFH is the constant need to feel productive and efficient at all times. Yet for many reasons (…not least mental health), the importance of time to

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