It’s been said a thousand times already, but Covid-19 has changed everything. Not just our economy and our ways of working, travelling and communicating. It’s even changing the discussions we have and the things we talk to each other about. And by that, I specifically mean money. A year ago
When it comes to Covid-19, there’s not much to say that hasn’t already been said. These times are difficult, crazy, strange and uncertain. Our agency, like so many others, is feeling the impact. And although this is worrying, there’s also something positive in it too. The lockdown has forced to
Hi, I’m Sim. Well, my name is Simran Aniekar Manjunath, but I prefer Sim – it just avoids awkward conversations involving incorrect pronunciations.I’m an Account Executive at Moreish. So why am I writing a blog? Well because Moreish decided that I’m an interesting person (possibly because I’m quite chatty) and
The outbreak of Covid-19 has totally changed the way we think about physical and even mental health. I hope it will change our attitudes towards financial health too. Since the virus started, we’ve all been talking a lot about our physical wellbeing. Government communications, social media and the news is
We all want to be happy – and that doesn’t change when we get to work. But how many of us can really say that our workplace has a positive impact on our state of mind, or our physical health? Most offices have not been designed for human beings –
Triple award winners at the Financial Services Forum So, I’ll kick off my 2019 highlights with a big one: we won three Marketing Effectiveness Awards at the 2019 Financial Services Forum for our work with Benenden Health. We were thrilled to be shortlisted for the Best Brand Strategy and
After spending 20 years in different agencies across the world, I feel like I’ve got a pretty good understanding of the way they’re typically set up. And I think the traditional model could use some improvement. It just doesn’t seem to serve clients in the right way. Today, there are
Understanding the pressures and needs of intermediaries There are roughly 25,900 financial advisers working in the UK today. If a financial provider wants to be successful, they need to connect with a large proportion (if not all) of them. And that’s no mean feat. Although 26,000 isn’t the biggest
Although today I run my own agency, my first passion wasn’t marketing. It was tennis. I started playing when I was about nine, along with my brother (who was better than me, damn him). After a few years, I was representing my county and playing tournaments in glamorous and exciting
It’s no secret that content marketing is an important part of a company’s inbound marketing strategy. In fact, we’ve written previously about the importance of content, including, how to create a content strategy and how to write great content. One of the main reasons for creating regular content is to
A friendly prospective client approached us recently asking if we could send on an outline of a typical pitch process and briefing template. When we started looking at the standard RFI templates and multi-stage pitch processes that are still often used, it made us question whether this was actually the
What is a value proposition? I’d best describe a value proposition as a unifying and motivating statement of how you can add value to your customers’ life, which all your future communications should feed off. Value propositions can be created your brand as a whole, or for specific
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