Financial Services Marketing Blogs

News, opinions, research. Regular insight into latest trends in marketing for financial and B2B services.

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How to make AI less of a hot potato

Have you been asked by your C-suite about how your marketing team are planning on using AI? They may even be looking to you for insight on how it could be introduced more operationally throughout the business too. As AI adoption continues to surge, it’s no longer a matter of

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Aligning Your Sales and Marketing Teams: Best Practices

We all know that aligning sales and marketing is crucial for business success. But in today’s customer-centric landscape, optimising collaboration requires continuous reassessment. Even for seasoned executives, there are always opportunities to refine strategies. In this post, we’ll look at emerging ways of improving sales and marketing alignment, and offer

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It’s Time Financial Services Took Female Wealth Seriously

We’ve all seen the stats – women control a massive amount of wealth globally. Yet somehow, financial services has been remarkably slow to respond. This massive market segment has been underserved and underestimated for far too long. The time has come for real change. The growth in female wealth and

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Beyond the Data: Marketing with Purpose Using Behavioural Psychology

We get it. As financial services marketers, we worship the data gods. Bounce rates, clickthroughs, conversions – the numbers don’t lie. We’ve been told to always follow the data. Test. Optimise. Repeat. But that data probably isn’t telling us the full story, right? Relying solely on analytics ignores the ‘why’

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Overcoming the agony of brand ambiguity

Imagine having a pain in your hip so bad it gets to the point where you can’t ignore it any longer – if you don’t do something now, it’ll cause you a lifetime of discomfort and ongoing issues. So, you decide to get that replacement surgery, and suddenly you have

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Brand Revolution: A 90-day journey to reinvent your brand foundations

The agony of brand ambiguity can impact many areas of business performance, including slow decision-making, team apathy, poor communication and transactional customer relationships – and even leave the marketing department hamstrung from influencing the business. If you think your business could be suffering from brand ambiguity, our Brand Foundations Health Check can

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How to make your brand more relevant to the female wealth market

In today’s world, the push for gender equality is gaining serious momentum (and it’s about time!), and the finance industry is no exception. Empowering women in finance isn’t just about being fair – it presents a real opportunity for positive change and commercial value. Now more than ever, we believe

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Financial Content Marketing: Keep it simple

Content – keep it simple

Some super simple content development principles. 1. Establish trust   Arguably, Financial Services rely on trust more than other industries. And yet according to a survey by PWC, only 32% of respondents stated they have in their retail bank, with 27% trusting insurance providers: One of the best ways to build

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The power of interactive tools in financial services marketing

As a specialist financial services marketing agency, we’ve delivered more online calculators than we can count on our collective fingers and toes (it’s become something of a niche of ours)! Whether you’re a provider, an adviser or FinTech, and your audience is B2B decision makers, intermediaries or consumers, we have

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