Hello! I’m Dan, full-time uni student, and for the first two weeks of August, I was an Intern at Moreish. I’ve written this blog post to tell you all about my first foray into the marketing world. Before I started my internship, I didn’t really have an idea of what
Financial Services Marketing News
News, opinions, research. Regular insight into latest trends in marketing for financial and B2B services.
When it comes to finance, it’s not always easy to keep people interested. With all the jargon and complexity, it’s easy to get disillusioned and confused. This in turn encourages people to switch off from engaging or taking action. That’s why it’s important to focus on the emotive side of
The problem So, you’ve collaborated with a creative agency to come up with a brilliant new campaign strategy or idea. You know it’s bold, beautiful, and really has the potential to cut through the noise to make your brand stand out amongst the rest. After lovingly choosing, crafting and, nurturing
At Moreish Marketing, we firmly believe in our agency purpose: harnessing the power of communication to help people achieve more financial freedom and security. And by people, we do mean all people. Research by Mintel revealed that older UK Millennials (currently in their mid-20s to late 30s) are the biggest
We’re always looking to work with clients and financial sectors that we really believe in, to live the Moreish purpose of harnessing the power of communication to help people achieve more financial freedom and security. On one hand, the government is looking for ways to stimulate the economy following the
Last month, we spoke about how the magic of collaboration could be maintained during lockdown. This month, we’re getting into the nitty-gritty and discussing the best way to brief your marketing agency to get the best results. Is a written brief always necessary? Nearly all of the time we’d recommend
The lines between work and home have never been more blurred (quite literally, if you’re having webcam issues!). But one of the dangers of WFH is the constant need to feel productive and efficient at all times. Yet for many reasons (…not least mental health), the importance of time to
Guess who’s been voted Agency of the Year?! I’ll have to start off our 2020 highlights with the big one (and I’m sure you’ve seen us bragging about it on social): Moreish Marketing has been voted Agency of the Year at the 2020 Financial Services Forum Marketing Effectiveness Awards! The
Emotive Marketing Isn’t Just for Christmas In the Marketing and Advertising world, Q4 is often overshadowed by the big ‘C’, which – while the dreaded word Coronavirus might spring to mind for many of us this year – actually stands for Christmas. This is the time when retailers battle for
Creativity is a tricky creature… It thrives on change, excitement, novelty and stimulation…and these things aren’t always readily available. Sometimes life can be a little bit routine (lockdown, I’m looking at you). So, what do you do when you’re in a routine, feeling a bit stale and uninspired — and you still
Facebook & B2B – not always an instinctive combination most companies consider If you work in the B2B world, you probably know your way around Twitter and LinkedIn upside down and blindfolded. But there’s another platform you might be missing out on, so it’s useful to challenge pre-conceptions and go back
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