News, opinions, research. Regular insight into latest trends in marketing for financial and B2B services.
Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing
Content marketing is an increasingly important part of a company’s inbound marketing strategy, with companies now spending an average 30-40% of their total marketing budget on it. And for financial services it is even more important, as it can help to build trust between your customer and your brand/ product.
When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, ‘A Brief History of Time’, he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non-genius’ respond to complex information put simply. It begs to reason
5 Ways To Be Human Online
Recently something awkward happened. Sitting on a characteristically cramped train to Waterloo my eyes made contact with a complete stranger. I know what you are thinking, how reckless of me, and well I don’t know- it just happened. Of course I sought to rectify my feckless actions with respectfully averting my eyes away immediately, as did my victim. Ok so sure, I am being a bit dramatic, but the revelation remained- if it is such an infraction to look at another stranger how much more taboo is it to speak to them in person? It seems the new golden rule is- Love thy neighbour, just don’t talk to them directly- or make eye contact on The Tube… Oh God no.
It was not, of course, always this way, as I am sure your nana loves telling you. There was a time when our main interaction was face to face. Now, wait hold the phone, in fact I will… because that device in your hand is actually what has made us this way.
When you see a really gutsy, daring ad, what goes through your mind? Me, I don’t think about the inspired creative team who came up with a moment of pure genius. No, I always think about the Marketing Director prepared to put it all on the line and convince a
You’ve already heard the phrase – “You’ve got to be in it to win it” And even today it’s still relevant, especially when it comes to awards and endorsements. I was once naive when it came to awards… I had no idea that in order to win an award you had
The Google Trends tool offers some interesting insight into the rising popularity of GIFs. (And it’s previous decline). It seems we’ve gone full circle when it comes to our love-hate relationship with GIFs. It’s interesting to note that each year there’s a December peak – GIFs have always found a
Getting your call to action right can be tricky. Not so much where you want them to go, or what you want them to do, but the way in which you ask it. As I used to get told time and time again as a stroppy teenager – ‘it’s not
Insurance is the only thing that you ever buy that you’re glad to never get any use out of. At least it’s the only thing I can think of, apart from some dodgy impulse wardrobe buys. (Other ideas on a postcard please…) It’s like buying a Mars bar and then
Whoever said that Direct Mail was dead? Codswallop, it’s still alive and kicking. Only these days, Direct Mail is just another channel to be considered as part of a successful integrated marketing campaign. But Direct Mail is finding itself having to compete with the cost effective channel of email marketing
Yay – a new buzzword! AGILE MARKETING You may have heard of the term ‘agile’ in relation to software development and glazed over with a vision of bespectacled neeks in jesus sandals getting excited about the last episode of Game of Thrones as their hipster beards get sodden with stale
We love doing videos. Done right, in our humble opinion, they can be the best way to bring a product alive, make a complex concept digestible and make really good shareable, snackable content. Done wrong, they do nothing for your brand or engagement. Here are our pet peeves to avoid
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