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It’s no secret that content marketing is an important part of a company’s inbound marketing strategy. In fact, we’ve written previously about the importance of content, including, how to create a content strategy and how to write great content. One of the main reasons for creating regular content is to
A friendly prospective client approached us recently asking if we could send on an outline of a typical pitch process and briefing template. When we started looking at the standard RFI templates and multi-stage pitch processes that are still often used, it made us question whether this was actually the
What is a value proposition? A value proposition is a clear messaging framework that outlines how you are uniquely positioned to add value to your customers’ life. It will outline the mindset of your target audience and how you are uniquely able to appeal to them with strong
Why a clear brand strategy is important Effective marketing campaigns can help deliver business. However, without a clear brand strategy it’ll be difficult for employees and customers to connect with your brand at a deeper level – resulting in more functional and transactional relationships. Arguably it’s more important
We often refer to an inbound content marketing strategy as hiring a 24/7 salesperson who doesn’t sleep and never actually tries to sell but has loads of people calling and enquiring months, even years, after communicating. It’s not surprising therefore that content marketing is becoming increasingly important in a company’s
There’s no denying that technology has helped us better understand our customer and how they interact with products and services. The stuff you can track now is a direct marketers dream! Going back a decade or so ago, you could pretty much only afford to create and test a few
Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing
Content marketing is an increasingly important part of a company’s inbound marketing strategy, with companies now spending an average 30-40% of their total marketing budget on it. And for financial services it is even more important, as it can help to build trust between your customer and your brand/ product.
When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, ‘A Brief History of Time’, he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non-genius’ respond to complex information put simply. It begs to reason
5 Ways To Be Human Online
Recently something awkward happened. Sitting on a characteristically cramped train to Waterloo my eyes made contact with a complete stranger. I know what you are thinking, how reckless of me, and well I don’t know- it just happened. Of course I sought to rectify my feckless actions with respectfully averting my eyes away immediately, as did my victim. Ok so sure, I am being a bit dramatic, but the revelation remained- if it is such an infraction to look at another stranger how much more taboo is it to speak to them in person? It seems the new golden rule is- Love thy neighbour, just don’t talk to them directly- or make eye contact on The Tube… Oh God no.
It was not, of course, always this way, as I am sure your nana loves telling you. There was a time when our main interaction was face to face. Now, wait hold the phone, in fact I will… because that device in your hand is actually what has made us this way.
When you see a really gutsy, daring ad, what goes through your mind? Me, I don’t think about the inspired creative team who came up with a moment of pure genius. No, I always think about the Marketing Director prepared to put it all on the line and convince a
You’ve already heard the phrase – “You’ve got to be in it to win it” And even today it’s still relevant, especially when it comes to awards and endorsements. I was once naive when it came to awards… I had no idea that in order to win an award you had
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