BUILDING BRANDS WITH PURPOSE

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BRAND DISCOVERY

Brand DNA analysis
Stakeholder interviews
Research
Agree scope
Criteria for success

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brand strategy

Vision, values and personality
Market positioning
Value propositions
Messaging hierarchy

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brand identity

Brand narrative
Tone of voice
Visual identity
Brand guidelines

refresh your brand, and power a new phase of growth

When there is a disconnect with your brand, customers can feel it and they won’t stick around.

But the opposite is also true. Realigning your brand so it aligns with your audience needs and your core values can have a truly transformative effect on your business. We’ve seen this happen time and again: our re-brand work for Benenden Health led to a 32% increase in sales (and won x3 FSF awards), while our re-brand for more2life helped them become the market leading equity release provider. 

It’s not a magic trick: we just know how to create brands that are differentiated, authentic and appealing to customers. You can check out our brand strategy tips on our blog, or give us a call — and we’ll chat you through our award-winning approach.

BRAND DEVELOPMENT CASE STUDIES

LV= LIFE & PENSIONS REBRAND

Evolving LV=’s brand identity, positioning LV= as a market-leading fund manager while preserving its beloved insurance brand image.

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An asset of the My Home Move Conveyancing Brand Refresh (Creative by Moreish Marketing)

a Psychology-driven brand refresh

An award-winning rebrand using behavioural science insights to make an emotional connection and guide consumers through their search for a conveyancing partner. 

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BROOKS MACDONALD: FEMALE FOLIO BRAND DEVELOPMENT

Developing the ‘Female Folio’ brand platform tailored around the investment needs and financial aspirations of women. 

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Female Folio campaign title slide
Newcastle Building Society intermediaries banner

Newcastle Building Society - Intermediaries Brand Campaign

Developing a new brand proposition and identity for Newcastle Building Society’s Intermediaries audience.

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EQUIDUCT BRAND REFRESH

Taking Equiduct’s aging brand identity and refreshing it with an innovative new brand concept, reinvigorating the business from both inside and out. 

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Equiduct brand refresh campaign imagery
Fluent Campaign title slide

FLUENT MONEY BRAND REFRESH

Bringing together the various Fluent companies, brands and websites into one modernised ‘Fluent Money’ group brand identity, delivering a 48.4% increase in revenue in the 6 months post launch.

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BENENDEN HEALTH BRAND TRANSFORMATION

Helping transform a 110-year old brand with a fresh proposition, brand identity and TV advert. Achieving a year on year sales uplift of 32%.

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Together we worked to develop a challenger brand in the affordable healthcare market space. Now we’re up for four marketing awards for best brand, best integrated campaign, best TV advert and best FS campaign. I can’t recommend Moreish highly enough.
Natalie WalkerHead of Marketing, Benenden Health
Moreish have become an integral strategic marketing partner and now help us across a number of areas within the LV= business. I would have no hesitation in recommending them as a collaborative, creative and client and results-focused partner.
Justin HarperHead of Intermediary Marketing, LV=
Moreish have helped us modernise and digitise our marketing activity with a significant impact on the success of our business over the last year.
Chris MorganChief Marketing Officer, Ellipse
Their ability to bring creativity but also strategic thinking to any project is invaluable.
Stuart WilsonMarketing Director, More 2 Life
We’re delighted with the results from our website – it’s really lifted our corporate image. The site architecture and design have made a potentially very complex customer journey remarkably simple.
Janice BuffettGroup Marketing Director, Healix Group of Companies
Everyone at moreish I've dealt with is approachable and responsive and they really do make you feel like we're all one team working together to achieve great results.
Louise EgelnickB2B Marketing Manager, Key Partnerships
Simon is extraordinarily emotionally intelligent so is adept at reading the room in an instant so, never leaves you exposed. He is commercial, creative, authentic and kind and without a doubt one of the most human and helpful 3rd party providers I’ve ever worked with.
Vicki WentworthC-Suite Executive
If Carlsberg made creative agencies, they’d make Moreish.
Elizabeth SandsMarketing Manager, LV=
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GET IN TOUCH

Interested in how we can help refresh your brand or build a new one for quantifiable growth? Let’s arrange an informal chat or zoom call.

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