BUILDING BRANDS WITH PURPOSE
Brand DNA analysis
Criteria for success
Vision, values and personality
Tone of voice
refresh your brand, and power a new phase of growth
When there is a disconnect with your brand, customers can feel it and they won’t stick around.
But the opposite is also true. Realigning your brand so it aligns with your audience needs and your core values can have a truly transformative effect on your business. We’ve seen this happen time and again: our re-brand work for Benenden Health led to a 32% increase in sales (and won x3 FSF awards), while our re-brand for more2life helped them become the market leading equity release provider.
It’s not a magic trick: we just know how to create brands that are differentiated, authentic and appealing to customers. You can check out our brand strategy tips on our blog, or give us a call — and we’ll chat you through our award-winning approach.
BRAND DEVELOPMENT CASE STUDIES
Helping transform a 110-year old brand with a fresh proposition, brand identity and TV advert. Achieving a year on year sales uplift of 32%.
Connecting with financial advisers by placing them at the heart of the action with dramatic affect. Increasing their market share from 25% to 28% over the campaign period and taking them to #1 Equity Release provider in the market.
Developing the brand and launch of the MyEva financial advice and wellbeing app. Since it’s launch, the app has been taken up by big name employers like Unilever and John Lewis.
Using key insights to create a new brand strategy for Ellipse, involving a 5-stage process from immersion to stakeholder buy-in and deployment.
GET IN TOUCH
Interested in how we can help refresh your brand or build a new one for quantifiable growth? Let’s arrange an informal chat or zoom call.