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Brand DNA analysis
Stakeholder interviews
Agree scope
Criteria for success

brand strategy icon

brand strategy

Vision, values and personality
Market positioning
Value propositions
Messaging hierarchy

brand identity icon

brand identity

Brand narrative
Tone of voice
Visual identity
Brand guidelines

refresh your brand, and power a new phase of growth

When there is a disconnect with your brand, customers can feel it and they won’t stick around.

But the opposite is also true. Realigning your brand so it aligns with your audience needs and your core values can have a truly transformative effect on your business. We’ve seen this happen time and again: our re-brand work for Benenden Health led to a 32% increase in sales (and won x3 FSF awards), while our re-brand for more2life helped them become the market leading equity release provider. 

It’s not a magic trick: we just know how to create brands that are differentiated, authentic and appealing to customers. You can check out our brand strategy tips on our blog, or give us a call — and we’ll chat you through our award-winning approach.


Helping transform a 110-year old brand with a fresh proposition, brand identity and TV advert. Achieving a year on year sales uplift of 32%.

Connecting with financial advisers by placing them at the heart of the action with dramatic affect. Increasing their market share from 25% to 28% over the campaign period and taking them to #1 Equity Release provider in the market. 

Developing the brand and launch of the MyEva financial advice and wellbeing app. Since it’s launch, the app has been taken up by big name employers like Unilever and John Lewis.

Changing perceptions of equity release to help intermediaries unlock the financial potential in their clients home.

Using key insights to create a new brand strategy for Ellipse, involving a 5-stage process from immersion to stakeholder buy-in and deployment.

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Interested in how we can help refresh your brand or build a new one for quantifiable growth? Let’s arrange an informal chat or zoom call.