“You’re being Irrational, (we all are!)” – the hidden psychology behind financial decision-making.
In this insightful webinar, hosted by Simon Martin from Moreish and Dan Thwaites from Capuchin Behavioural Science, we look under the bonnet of behavioural psychology to understand;
- Why humans are ‘Cognitive Misers’ when it comes to processing information and making decisions
- How our brains subconsciously create mental shortcuts and assumptions, influenced by emotions, to cope with this limited conscious ability
- And that, wherever there is behaviour to change, behavioural science can help by harnessing ‘nudges’ to make communications and experiences more effective
- We look at some examples, including FS ones, of where behavioural nudges have been used to lead to hard commercial results.
- And we share an example of how Moreish used behavioural science insight to deliver outstanding results for a client that won us the title of Most Transformative Agency Model at the 2024 FSF innovation awards.
You can watch the recording of this webinar below;
We hope this event whet your appetite for this vast and fascinating subject! And if it got you thinking about one of your business issues or goals, we would love to meet with you to kick the tyres on the challenge and see if behavioural science principles could help. Feel free to drop either an email on [email protected] or [email protected] to arrange a follow-up meeting.