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Who will win the World Cup? Pt.3
Part III: The Finale
Brazil 2014 will be the set for another epic power struggle between Nike and Adidas.
Part III: The Finale
Brazil 2014 will be the set for another epic power struggle between Nike and Adidas.
Part II: The beverage battle
Coca Cola vs. Pepsi vs. Lucozade, and Budweiser vs. Carlsberg vs. Heineken, are all intriguing battles in the beverage sector.
Part I: Introduction
The World Cup reaches immense masses and is unrivalled as a global platform. Where there were previously clearly defined lines between the tournaments rights holders and sponsors, through the digital evolution these lines are becoming blurred. With advertisers now shifting to YouTube, Twitter and Facebook, they are able to completely bypass the rights owner altogether and are exploiting these digital platforms.
Set to be the most social of all World Cups, real-time marketing is proving to be a dream for brands that are not official sponsors. Whilst real-time may not action the final stage of purchasing, it does present huge awareness potential for marketers (for free!).
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