We’ve pulled together a list of our favourite B2B marketing influencers that we think every self-respecting B2B marketer should follow. All hail the B2B marketing Twitterati…
Great for: all things B2B
Lots of good, varied content. Great place to go for interesting research and articles in the B2B marketing world.
Great for: The latest marketing news
The Drum is the UK’s most visited marketing news website. There’s a lot of D2C stuff, but some important B2B content too. A good place to put your finger on the pulse of current marketing trends and topics of interest.
Great for: Marketing automation and tips
The world’s leading inbound marketing platform, Hubspot has a quasi cult following. They pump out tons of really relevant, helpful and useful content for us marketers. Informative and light in tone, shareable stuff and a good read.
Great for: email marketing best practice and understanding the customer journey
Kath Pay of Sticky Content writes and curates a research and opinion pieces on effective email marketing.
Great for: Content marketing
Ann Handley, is ‘waging a war on mediocrity in content marketing’.
Great for: social media
Immediate Future is a social media consultancy that as luck may have it, is just down the road from us at Moreish Marketing. CEO @KatyHowell is also worth following as a highly influential B2B marketing guru.
Great for: Interesting conversations around content marketing
Doug Kessler is Creative Director and Co-Founder of B2B marketing agency, Velocity.
Great for: Finding interesting research
Content Marketing Institute promotes a ton of really interesting research and content.
Great for: video marketing
Wistia are a video hosting platform but share really helpful insights into video marketing and video production.
Great for: Cutting-edge analyst insight
The twitter feed of Ryan Skinner, Forrester analyst. Often pioneering opinions.