Our top 10 B2B marketing influencers to follow on Twitter
We’ve pulled together a list of our favourite B2B marketing influencers that we think every self-respecting B2B marketer should follow. All hail the B2B marketing Twitterati…
Great for: all things B2B
Lots of good, varied content. Great place to go for interesting research and articles in the B2B marketing world.
What visual branding means in B2B: https://t.co/IUnCXROo3v pic.twitter.com/C6wYlCTDtW
— marketingb2b (@MarketingB2B) December 10, 2015
Great for: The latest marketing news
The Drum is the UK’s most visited marketing news website. There’s a lot of D2C stuff, but some important B2B content too. A good place to put your finger on the pulse of current marketing trends and topics of interest.
Social and online display ad spend to hit €28.7bn by 2020 https://t.co/oGmVkcDscQ pic.twitter.com/0npZYIxj1x
— The Drum (@TheDrum) December 11, 2015
Great for: Marketing automation and tips
The world’s leading inbound marketing platform, Hubspot has a quasi cult following. They pump out tons of really relevant, helpful and useful content for us marketers. Informative and light in tone, shareable stuff and a good read.
8 Budget Templates: https://t.co/6J6IIINTSj (for the marketer without an accounting degree) pic.twitter.com/AIuc8HezS3
— HubSpot (@HubSpot) December 10, 2015
Great for: email marketing best practice and understanding the customer journey
Kath Pay of Sticky Content writes and curates a research and opinion pieces on effective email marketing.
How to write a compelling subject line: dos and don’ts by @kathpay via @StickyContent https://t.co/nJyUeJ5tof
— Kath Pay (@kathpay) December 7, 2015
Great for: Content marketing
Ann Handley, is ‘waging a war on mediocrity in content marketing’.
Four Reasons Interactive Content Supercharges Your Lead Generation https://t.co/dkCCHVmWgi [via @ceros]
— Ann Handley (@MarketingProfs) December 10, 2015
Great for: social media
Immediate Future is a social media consultancy that as luck may have it, is just down the road from us at Moreish Marketing. CEO @KatyHowell is also worth following as a highly influential B2B marketing guru.
You wont have time in a social crisis to get buy-in from the board – so plan for it https://t.co/GfXKrwNVsI pic.twitter.com/MIjyR43LyN
— immediate future (@iftweeter) December 10, 2015
Great for: Interesting conversations around content marketing
Doug Kessler is Creative Director and Co-Founder of B2B marketing agency, Velocity.
The Future of Modern Marketing: 2016 Predictions From Global Marketing Experts
via @OracleMktgCloud #MMInsights https://t.co/0RMV4R2ILC
— Doug Kessler (@dougkessler) December 7, 2015
Great for: Finding interesting research
Content Marketing Institute promotes a ton of really interesting research and content.
17 stats that prove 2016 is the year of video https://t.co/42SXzaapOJ via @BrennerMichael pic.twitter.com/3qurMm49ig
— Content Marketing Institute (@CMIContent) December 11, 2015
Great for: video marketing
Wistia are a video hosting platform but share really helpful insights into video marketing and video production.
Pro tip: A/B test your videos. Here's why:https://t.co/b6BsT3M3JG pic.twitter.com/qSrtHAdaEC
— Wistia (@wistia) December 11, 2015
Great for: Cutting-edge analyst insight
The twitter feed of Ryan Skinner, Forrester analyst. Often pioneering opinions.
Red Bull Leap From Space?
— Ryan Skinner (@rskin11) November 30, 2015