Verisk4
Verisk3
Verisk2

Verisk Claims growth strategy


The challenge

Verisk’s UK Claims business delivers a complex product suite of services targeted to a diverse group of audiences.  Faced with limited marketing resources, and an overseas headquarters who provided the overarching brand strategy, Verisk needed a local agency to drive the UK-based strategy and work with them as an extension of their own team to grow incremental business – that would help the marketing function to be seen as a strategic driver for the business, rather than a sales support function.

The approach

To make sure we were investing marketing spend in the right places we worked closely with Verisk to understand each product group and their respective target segment needs.

Through 11 stakeholder interviews with department heads and product leaders, we delved into the nuances of each claims journey (across Motor, Personal Injury and Home), the audience segments and needs, the product & service solutions, the USPs, and the competitors to gain a deep understanding of each unique market landscape.

Next we developed a comprehensive 5-year strategic marketing plan aligned with Verisk’s business goals broken into annual objectives and quarterly deliverables, with a focus on succinct benefit-led messaging around the biggest opportunities for growth.

We delivered:

  • Long-term yearly and quarterly marketing roadmaps
  • Short-term monthly initiatives to drive immediate sales wins
  • Resource allocation and growth planning
  • Internal engagement initiatives to inspire the team

We’ve bought Verisk’s products to life through videos, thought leadership, social media, sales enablement materials and creative campaigns that transformed their marketing from reactive deliverables to a joined up strategy.

The results

We continue to support Verisk on an ongoing retainer to increase brand awareness, lead generation and sales. By leveraging a holistic marketing strategy focused on targeted messaging and aligned objectives we continue to help Verisk to achieve sustained growth and market differentiation.