LV= Relevant Life Cover Product Launch

The Challenge

When LV= launched Relevant Life Cover, a death in service plan for employers, it was entering into an already saturated, competitive market.

This made it doubly challenging to get the mind share and attention of financial advisers.

Moreish Approach

The campaign creative for the product launch had to really make advisers sit up and notice LV=’s new offering.

And the memorable creative concept delivered just that – with a nice play on words, eye catching imagery and irrelevant (but interesting) facts.