LV= Relevant Life Cover Product Launch
The Challenge
When LV= launched Relevant Life Cover, a death in service plan for employers, it was entering into an already saturated, competitive market.
This made it doubly challenging to get the mind share and attention of financial advisers.
Moreish Approach
The campaign creative for the product launch had to really make advisers sit up and notice LV=’s new offering. It needed to be different and stand out.
And the memorable creative concept delivered just that – digital banner advertising and campaign assets with a nice play on words, eye catching imagery and irrelevant (but interesting) facts.
MOREISH CREATE CAMPAIGNS THAT CONNECT
Let’s face it: not everyone finds Financial Services as exciting as we do. That’s why we need a big idea to create an emotional connection with your audience, and get them excited about your offering.
But creativity all starts with the right brief. Armed with a unique insight and single-minded proposition, we can ensure that our creative idea is both emotive and effective — meaning it connects with the right people at the right time.
To do that, we work across all channels — from TV ads to digital, social and even the printed page — because we know your audience doesn’t just exist in one place. And the results speak for themselves.
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