After creating a clean new brand for Equiduct, we were now tasked to develop a fresh website, with a clear structure and design to bring it to life. We wanted to showcase their products and live trading data, increase sales conversions and build Equiduct’s organic SEO to target their relevant audiences and help drive traffic.
The Moreish Approach
We started by reviewing the architecture and objectives of the existing site for the relevant audiences and considered the different journeys users might take. For the new website, we needed instantly land their differenciated purpose and proposition and encourage interaction and data capture.
We conducted an SEO audit of both Equiduct’s website and two competitors, which helped us identify key words. Using these findings, to inform the site’s copy and tagging to aid organic SEO performance.