DTCC Report Hub Campaign

Challenge

The goal of the Report Hub campaign was to generate quality leads for DTCC through a persona-led campaign, distributed through landing pages and LinkedIn.

Moreish approach

Working collaboratively with the client, we developed x3 main personas to represent the DTCC Report Hub target audience:

• Mary, Regulatory Reporting Operations Manager
• Charles, Reporting Technology Specialist
• Eleanor, Regulatory Compliance Director.

From sourcing model actors for each persona and developing engaging scripts, all the way to post-production, we developed x3 talking-head explainer animations that covered relevant pain points for each persona, and how DTCC delivered a dynamic solution for them. This high-quality peer-to-peer approach helped add humanity to the brand.

Each animation was approximately 2 minutes long, with demo footage and pull-out animation alongside the actor, which brought an engaging and authentic feel to all the videos.

These were hosted on persona-specific landing pages, and rolled out across YouTube and LinkedIn, with snippets created to suit each channel. We also created LinkedIn post visuals to complement the videos and drive traffic to the landing pages, as well as a second iconography-led explainer animation to further educate their audience.

Results

The campaign was launched in early 2022, so stay tuned for results!