DTCC explainer animations

The Challenge

DTCC is a leading provider of clearing and post-trade services for the banking industry. The challenge was to help them bring to life the benefits of their services despite the often mindboggling complexity of the subject matter,

The Moreish Approach

While the audience are all within the financial industry and have existing knowledge, we felt it was important to create simple animations that added sparkle to their services.

We’ve developed a number of videos for DTCC around regulations in the market including:

• SFTR (Securities Financing Transactions Regulation)

• Report Hub

• CSDR (Central Securities Depositories Regulation)

• FRTB (Fundamental Review of the Trading Book)

Additionally, we’ve created a series of videos for services and products like:

• Data Kinetics series
• Institutional Trade Processing (ITP) series
  • Transforming post-trade processing
  • Exception Management
  • AKAS (Alert Key Auto Select)
  • Eliminating settlement fails
• Margin Transit Utility (MTU)

Moreish Results

The videos have helped drive traffic and engagement to the brand across multiple channels – the results are confidential.