DTCC Animation Video

Challenge

DTCC wanted to push the boundaries of their brand to create an exciting video for their new ‘DTCC Kinetics’ data service that would connect with their target audience and add humanity to the brand.

Approach

Working collaboratively with DTCC, we developed a personalised illustration style and produced two main characters – Alex and Jackie – that reflected the demographic of the target audience.

With a short 2-min engaging script that covered the pain points and DTCC solution, we produced a sleek video that pushed the boundaries of the brand with bright colours, whilst still retaining a closeness to the DTCC brand.

The final video was launched on their website, and promoted on social media through short, engaging snippets.

Results

The full video and snippets were promoted on social media in September 2022 – stay tuned for results!

Videos are one of the best ways to emotionally engage with your audience, or educate them about what you do.

We know this from experience: our animated videos have proved particularly successful at bringing complex products to life (take a look at this blog post for tips on how to do it).

And we’re particularly proud of our live action videos which have created engagement and even humour around financial services – one even features Keith from the Office: see if you can spot him.