Benenden Health National Health Report

The challenge

Benenden Health commissioned national research with 2,000 employees and 500 employers in the wake of the pandemic to deliver insights into the medical conditions that most affect employees at work, and how these impact not only the employees themselves, but employers too.

Our task was to create and promote a report of the findings – to increase awareness of the brand and generate B2B and B2C leads.

The Moreish approach

On receiving the research results we crafted a downable ‘gated’ report of all the key findings that consumers and employers would be interested in. This was our lead magnate that the campaign was focused on.

We then developed the strategy and creative for a multi-media campaign to encourage our employer audience to download the report – including emails, social advertising and retargeting banners; with shorter blogs and infographics also created and used to entice readers to want to find out more and download the report.

We also created an interactive online version of the report results where employers could look at tailored results according to their sector to encourage even greater interest in the guide.

The results

• The report was a gated piece, and the results are confidential!