AIR (Answers In Retirement) is an industry leading platform that help advisers expand their later life lending business.
AIR approached Moreish to support in designing and building their website based on their recent rebrand. The real challenge within this was the tight timeframe to deploy the new site in time for their launch event the next month.
Sometimes you don’t need to reinvent the wheel and we took a pragmatic approach to meet timeframes. Developing the site map and wireframing in week 1, design and copy week 2 (using existing style guides and content) and build week 3 and 4 – and all in record time for launch in mid-June, after getting briefed in May.
The new website was launched during AIR’s rebrand launch event, which proved a real hit – and is continuing to. In the first 6 months of 2023, their website has seen an impressive +56% increase in website visitors compared to the latter half of 2022.