Agria Pet Insurance Event Signage

The challenge

With the objective of increasing brand awareness and generating leads we developed a series of large format banners for an ExCel entrance takeover at the London International Horse Show.

The approach

Our approach was to use short emotive messaging backed by parallel proof points in pairs of banners. And animal and owner photography – to connect with the audience’s special relationship with their own animals.

We landed Agria’s unique selling point as the ‘The UK’s only Lifetime equine insurance’ with the following message next to it: ‘From the first pat to the last hug’ as the lead creative.

And we adopted a similar approach for our Cat and Dog messaging with: ‘From the first kiss to the last stroke’ next to ‘Protect them for life with Agria’.

And as the audience massively over-index in caring for the environment their animals enjoy, we supported this all with their green credentials: ‘The UK’s only carbon positive pet insurer.’ Next to ‘Caring for animals and the world we share’.

Within a week of receiving the brief, following the distress purchase we had finalised the messaging and designs, and delivered a suite of high impact event assets including a 96 Sheet, a Boulevard OOH banner and 7 central hanging banners.

The results

The emotive benefits complemented with stunning photography in these large formats made Agria the dominant brand at this huge event – resulting in huge footfall to the stand and a big uplift in enquires.

What the Client had to say …

“Thank you Moreish for the impactful event creative developed for the London International Horse Show. Seeing our work showcased in those attention-grabbing large formats around the ExCel was truly spectacular. The signage set a new standard for our shows and has become the benchmark for how we want our brand to look and feel and people in the business still talk about it a year on! Thanks for being so easy to work with and for all the creative input and your knack for capturing audience attention.” Sam Agha, Head of Marketing,