Simon Sinek, The Golden Circle

Simon Sinek - the Golden Circle

Video : How to change mass behavior and influence people



Sure you know what you and your brand does, but do you know why you do it?

In this TED talk, Simon Sinek illustrates the importance of defining this often overlooked segment of brand identity, arguing that ‘why’ is in fact the single most important element to communicate to your public. Great historical and present leaders all adopt this simple principle to influence mass behavioral change. A great insightful talk, and definitely worth some consideration.