2014 Cover Excellence Awards with LV= & Healix International

Award photo


In an unpredictable yet brilliant turn of events, team Moreish discovered that good things really do happen in pairs.

This year worthy clients LV= and Healix International have both been shortlisted in the Specialist / Innovative Product of the Year category for the coveted Cover Excellence Awards.

So the court is set, who are the contenders?

Healix International, have been nominated on account of their unique Medical Screening Service, which enables companies to better protect over seas workers by navigating risk prior to dispatch.

In their own words,

“Healix International’s medical screening utilizes state-of-the-art, Queen’s Award winning technology to provide a convenient, easy to use, rapid and cost effective service to its customers.  Employees and their families access the service on-line, or via telephone, and are guided through a series of questions by a highly sophisticated medical analytics program that assesses pre-existing conditions, medical history and lifestyle factors.  Healix’s doctors and nurses, who are expert in international healthcare delivery, then use this information to provide advice and make recommendations.  Healix’s understanding of international healthcare means that our advice takes on a unique and critically important dimension; an individual’s medical needs are assessed against the specific healthcare regimes of each destination country, thereby providing the necessary context to make the screening truly effective. Healix conducts in excess of 3 million international medical screenings per annum.”

This crucial service has helped to protect millions of expat families and workers. A compelling product deserves to be sold in a compelling manner. Moreish played a proud role in creating a state of the art presentation for the Healix Medical Screening Service. Built in InDesign and treated in After Effects, the easily accessed and shared PDF was retouched to have implemented video, and enabled the Medical Screening Service to be consistently and dynamically sold by third parties.

Healix doc 1

Healix doc



In the Financial services corner, we have LV=, whose highly acclaimed and innovative Risk Reality Calculator, has created much buzz in the Financial Adviser sphere. ‘It will never happen to me’ apathy is one common barrier Financial Advisers know all too well in the selling of Income Protection, which is a type insurance that protects people in the event of them becoming unable to work due to various factors. Despite Which? rating Income Protection as the most needed form of insurance, advisers still faced difficulties communicating this need to clients. Until now.  LV=’s Risk Reality Calculator, developed by Moreish uses just four personal details about a client (age, sex, smoker status and retirement date) to calculate the likelihood of them being unable to work for two months or more, suffering a serious illness, or dying – and the probability of any of these happening before a chosen age, instantly enables clients to grasp the importance of protection.

The personalisation of these statistics, drove the need for protection home for clients and for one provider increased sales by 48%. One financial Adviser network, The Charles Derby Group noted,

“Financial Advisers have been amazed with how clients over all attitude and priorities changed when they used this simple tool”

Moreish are proud to have built the calculator as well as developed media for a fully integrated launch campaign, creating microsite, press adds, vox pops and video for this ground breaking tool. Curious? Try it for yourself!




Really it is no wonder the judges agree, both the Healix International Screening Tool and the Risk Reality Calculator are certainly innovative products worthy of notarisation. One things for certain, Thursday the 2nd of October promises to be a great night. Well done LV= and Healix International!