Shire Funding: Brand and Website Development

The Challenge

Shire Funding needed to redefine its presence in the SME lending market to better reflect its mission – to back British businesses to be the best they can be by offering a more SME-friendly way to finance growth.

Despite over 30 years of experience and more than 8,000 business customers, the brand and website were losing pace with competitors – limiting their ability to effectively drive, track, and nurture leads to deliver on that mission.

The goal was to create a distinctive brand identity and high-performing website and lead generation journey that would attract more small business owners seeking fast, flexible funding to grow their business.

The Approach

Building on the insight that small business owners value speed, simplicity, and cost-effectiveness, we developed a new brand proposition – “Funding that moves as fast as your business.” This positioned Shire Funding as the confident, supportive partner for ambitious entrepreneurs frustrated by slow, rigid bank processes.

The new identity brings this promise to life through an energetic, modern design system – a bold blue palette, upward-moving graphic devices symbolising growth, and authentic photography celebrating real UK entrepreneurs. The brand personality centres on being aspirational, solutions-driven, and powered by partnership, reinforced through consistent tone of voice, visual hierarchy, and iconography across every touchpoint.

The new shirefunding.co.uk website translates this strategy into action, with a clear, conversion-led user journey that helps business owners explore funding solutions and apply online with confidence. Built on the HubSpot platform and fully integrated with a new HubSpot CRM, we’ve facilitated trackable sales journeys and end-to-end lead attribution. With SEO optimisation and paid activity across Google and Facebook, we are now able to help Shire measure, manage, and optimise performance across the entire lead generation and conversion funnel.

The Results

While commercial results are confidential, the rebrand and website have repositioned Shire Funding as a trusted champion for UK SMEs – combining credibility with approachability. The refreshed proposition and design system deliver a scalable platform for growth, enhancing visibility, engagement, and conversion, and giving Shire Funding a distinctive voice in a crowded marketplace.

Here’s what our client had to say … 

“Working with Moreish has been a great experience. They supported Shire in delivering two new websites, a refreshed brand strategy, and a communications strategy. The team has been professional, friendly, and incredibly easy to work with throughout the process. They drove a clear, well-structured plan and delivered everything within the agreed timeframe. Their attention to detail and willingness to help with every aspect made the entire journey seamless. We couldn’t recommend Moreish highly enough for their expertise and collaborative approach.”

Jen Clay, Head of Marketing.

To chat about how award-winning agency, Moreish Marketing, can elevate your financial services branding, get in touch here!