LV= Protected Retirement Plan

The Challenge

The LV= Protected Retirement Plan campaign communicated an exciting, new feature to the LV= Fixed Term Annuity product – a ‘break’ clause that enabled clients the flexibility to break their fixed term contract.

LV= needed to make financial advisers aware of the attractive changes in their product in order to maximise sales opportunities.


The Moreish Approach

We developed an arresting campaign with a strong, single minded concept to get the message across to financial advisers via online display advertising and press ads.

The creative was simple and effective – the LV= heart representing an alarm button in an emergency box, which could be broken at any time and without penalty.

A high impact mailer of branded shredders were sent to a highly targeted audience of select financial advisers.