LV= Equity Release Lending Policy Brochure

The Challenge

LV= prided themselves on having the clearest equity lending policy in the industry.

The challenge was to make their lending policy brochure as clear and transparent as the policy itself.

The Moreish Approach

We developed a format and design that provided a clear and easy reference point for financial advisers.

The innovative format provided an attractive way to break up the brochure into digestible, navigable chunks. Advisers can now flick to the relevant section really quickly and easily.


Our brochure design cemented LV=’s position as provider of the most clear, transparent policy on lending criteria.