Untitled design (52)
Untitled design (53)

DTCC Animated Video Series


The Challenge

The Depository Trust & Clearing Corporation (DTCC) needed to simplify and explain its role in U.S. Treasury Clearing ahead of new rules. The challenge was to break down complex, jargon-heavy financial concepts, particularly the functions of its subsidiary, the Fixed Income Clearing Corporation (FICC), for a broad audience. DTCC aimed to create engaging, easy-to-understand animated videos to communicate these concepts before the SEC’s changes came into effect.

 

The Approach

To address the challenge, a series of four digital videos were created in collaboration with DTCC, involving;

  • Storyboarding and Scripting: A focus was placed on making the content accessible, removing jargon, and simplifying explanations so that non-experts could easily follow along.
  • Animation and Iconography: A mix of motion animation and iconography was selected as the most affordable, engaging and flexible visual style, especially considering the tight deadline.
  • Voiceover and Design: A voiceover artist with a U.S. accent was chosen to cater for the American audience. The videos incorporated DTCC’s brand colours and icons to maintain visual consistency while keeping the tone engaging and dynamic – we wanted to ensure they wouldn’t be monotonous financial videos!
  • Content Structure: The four videos, each focusing on different aspects of the U.S. Treasury Clearing process, were designed as a cohesive series that tells one overarching story. The topics included:
        1. An introduction to U.S. Treasury Clearing with a focus on FICC.
        2. An exploration of how transactions flow from investors to firms and are cleared by DTCC.
        3. How FICC’s flexible model allows firms to be sponsored for central clearing of transactions.
        4. Risk management practices within the clearing process.

The videos were promoted on DTCC’s website to their B2B audiences.

The Results

The client was very happy with the final product. The animated video series effectively transformed a complex and technical subject into easy-to-understand, visually engaging content.

 

Sectors

Services