In an era where brands are increasingly blending into one another, how can financial service companies break free from the ‘sea of blue’ and create brand identities and personalities that truly stand out?
In this brief webinar, Simon reveals the staggering cost of bland undifferentiated communications and provides five actionable visual identity strategies to cut through the ‘bland’. With examples from success stories like Vitality and LV, Simon demonstrates how to leverage psychological insights to create authentic, distinctive branding that speaks directly to clients’ emotional System 1 thinking.
And, once you’ve built a distinctive brand, how do you protect it at scale? Gemma Livermore discusses how Seismic ensures that your carefully crafted branding remains consistent across all client-facing materials, maintaining brand integrity throughout the journey.
If this webinar got you thinking about your brand’s visual identity, we would love to meet with you to kick the tyres on the challenge. Feel free to drop us an email on [email protected] to arrange a chat.