Key Partnerships Brand Campaign
The Challenge After developing a new proposition, Key Partnerships needed a new brand to match and bring the proposition to
5th August 2019
Turo Digital Advice Platform Proposition and Identity
Helping reduce the advice gap with robo-advice Due to changes in financial regulation, and an ageing population, more and more
23rd May 2019
Ellipse brand strategy and positioning
The Challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for
15th May 2019
Ellipse Brand Identity Redesign
The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid,
15th May 2019
Ellipse Website Redesign and Build
The Challenge To design and build a new website for Ellipse launching their new creative identity and proposition. With three
13th May 2019
Openwork Protection Sales Tool
The Challenge Having seen the success our Risk Reality calculator for LV=, Openwork contacted Moreish to see how we could
5th May 2019
LV= Business Protection Product Launch
The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses
24th May 2016
more2life – Enhanced Plan Awareness
The Challenge more2life’s existing email activity was struggling to cut through and gain sufficient interaction from financial advisers. They wanted
12th December 2015
more2life Tailored Choice
The Challenge more2life launched a new, flexible plan for equity release customers – the Tailored Choice Plan. To get the
29th October 2015
LV= Wake up to IP
The Challenge Many financial experts and consumer groups (including the consumer advice magazine, Which?) consider income protection the most important
31st August 2015
LV= No More Guesswork – European Gender Directive
The Challenge In December 2012, changes in EU legislation meant that insurance and protection providers were no longer able to
30th August 2015
LV= Relevant Life Cover Product Launch
The Challenge When LV= launched Relevant Life Cover, a death in service plan for employers, it was entering into an
4th August 2015
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