Part III: The Finale
Brazil 2014 will be the set for another epic power struggle between Nike and Adidas.
Who will win the World Cup? Pt.3
Tagged: brands
Who will win the World Cup? Pt.2
Part II: The beverage battle
Coca Cola vs. Pepsi vs. Lucozade, and Budweiser vs. Carlsberg vs. Heineken, are all intriguing battles in the beverage sector.
Dental Enlightenment
Don’t you just love Pintrest? I get a regular feed of inspiring quotes, relaxing images and it makes me feel good about the world. Then I saw this one. It reminded me of Karma; the concept of how good intentions and good deeds contribute towards good karma and future happiness.I quite liked it, and it… Read more »
Simon Sinek, The Golden Circle
Sure you know what you and your brand does, but do you know why you do it. Simon Sinek illustrates the importance of defining this often overlooked segment of brand identity, arguing that Why is in fact the single most important element to communicate to your public. Great historical and present leaders all adopt this simple principal to influence mass behavioral change. A great insightful talk, and definitely worth some consideration.