Tagged: b2b

What do financial advisers want?

man applause Bravo concept of success retro style pop art Understanding the pressures and needs of intermediaries There are roughly 25,900 financial advisers working in the UK today. If a financial provider wants to be successful, they need to connect with a large proportion (if not all) of them. And that’s no mean feat. Although 26,000 isn’t the biggest audience in the world (compare it... Read more »

How to create winning content

Man celebrating a win holding a trophy, representing good social content Content marketing is an increasingly important part of a company’s inbound marketing strategy, with companies now spending an average 30-40% of their total marketing budget on it. And for financial services it is even more important, as it can help to build trust between your customer and your brand/ product. With such a large spend... Read more »