Tagged: b2b marketing

Get to the top with a topic cluster content strategy

It’s no secret that content marketing is an important part of a company’s inbound marketing strategy. In fact, we’ve written previously about the importance of content, including, how to create a content strategy and how to write great content. One of the main reasons for creating regular content is to improve organic SEO, however, as... Read more »

Is it time to abandon the traditional agency pitch process?

Baseball pitcher on stadium A friendly prospective client approached us recently asking if we could send on an outline of a typical pitch process and briefing template. When we started looking at the standard RFI templates and multi-stage pitch processes that are still often used, it made us question whether this was actually the best approach in today’s world... Read more »

Tips for developing a powerful value proposition

Tennis player struggling to hit lots of tennis balls What is a value proposition? I'd best describe a value proposition as a unifying and motivating statement of how you can add value to your customers' life, which all your future communications should feed off. Value propositions can be created your brand as a whole, or for specific products and services. Why are value propositions... Read more »

Why you need a clear brand strategy and how to go about it

4 chalk drawn lightbulbs representing brand strategy development Why a clear brand strategy is important Effective marketing campaigns can help deliver business. However, without a clear brand strategy it’ll be difficult for employees and customers to connect with your brand at a deeper level – resulting in more functional and transactional relationships. Arguably it’s more important for financial brands to invest in their... Read more »

How to develop a content marketing strategy

noticeboard with a sign saying 'content strategy' We often refer to an inbound content marketing strategy as hiring a 24/7 sales person who doesn’t sleep, who never actually tries to sell but has loads of people calling and enquiring months, even years, after communicating. It’s not surprising therefore that content marketing is becoming increasingly important in a company’s overall marketing strategy, especially... Read more »

Marketing 101= ‘Quit your Jibba Jabba’

How to simplify your marketing message When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, 'A Brief History of Time', he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non genius' respond to complex information put simply. It begs to reason that if the history of Earth... Read more »

Dental Enlightenment

SMS Reminder Marketing

Don’t you just love Pintrest? I get a regular feed of inspiring quotes, relaxing images and it makes me feel good about the world. Then I saw this one.  It reminded me of Karma; the concept of how good intentions and good deeds contribute towards good karma and future happiness.I quite liked it, and it… Read more »

The rise of the follies

I just came across the latest video from the Evian Live Young campaign, featuring a baby in a dance-off with Spider-man. Two things happened, my mouth twitched upwards in a smile, and my finger twitched in compliance to share with my social network. This seems to be a knee jerk reaction to the increasingly popular… Read more »

Marketing Financial Services to #GenerationYOLO

Financial Services marketing for millennials

I recently (and rather unexpectedly) found myself with a new job. However, I hadn’t applied for it, I’d never seen a job description, there was definitely no salary, and it had limited benefits but came with a lot of responsibility. I became what most people would call a ‘Step-Mum’. I’m way too young, right? I’m… Read more »