Ellipse brand strategy and positioning

Striking brand identity Brand Story Brand Personality Brand Ambition Brand Vision The challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for by their Employers and sold to them via financial intermediaries. Founded in 2009 Ellipse grew quickly by offering a unique end to end digital... Read more »

Benenden Health Brand Identity Redesign

Press ad for Benenden Health featuring male patient National Press Brand guidelines New literature New standard letter templates New website design Creation of email templates The Challenge After developing a redefined Benenden Health brand and consumer proposition we needed to bring their new mission, values and brand promises to life, visually and verbally, through a new brand identity. Moreish Approach Creating a fresh,... Read more »

Ellipse Brand Identity Redesign

Illustration from Ellipse's brand redesign, of mother and child with text 'protecting people is our business' Striking brand identity Audience specific pages New literature Brand guidelines Engaging brand video New email templates The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid, retaining their specific orange brand colour. It also needed to resonate more with each of their three audiences -... Read more »

Wesleyan Animated Videos

Wesleyan animated videos The Challenge Wesleyan launched two new Commercial Income Protection products, designed for owners of small businesses in the legal and dental sector. These people had no previous knowledge of the products, or why they needed them, and so Wesleyan wanted to create short, engaging animated videos to help educate and engage. They wanted the characters... Read more »

Benenden Health Gated Content Creation

3 cover images of benenden health white paper content as part of their content strategy Quarterly gated content pieces Mental health and wellbeing guide Prospect email Trade media partnership Social Media Promotion The Challenge To create a series of insightful content pieces that generate actual quality lead data from HR advisers and decision maker prospects. As per our content strategy, our monthly content articles were working to raise awareness of... Read more »

Benenden Health B2B Content Strategy

Example of benenden health blog posts as part of their content strategy Blog content created Blog post on Benenden website Quarterly gated content pieces Prospect newsletter Content shared on third party sites Content shared on third party sites The Challenge To increase positive brand awareness of Benenden Health as thought leaders, generate quality leads from business prospects and improve organic SEO through a complete inbound content strategy.... Read more »

Ellipse Website Redesign and Build

screenshot of ellipse website home page as part of website design and build Visually impactful home page Audience specific pages Engaging brand video Benefits benchmark interactive tool The Challenge To design and build a new website for Ellipse launching their new creative identity and proposition. With three different audiences, advisers, employers and employees, the existing site was complicated to navigate making it hard for each audience to access... Read more »

Open Work Protection Sales Tool

Integrating the online tool The Challenge Having seen the success our Risk Reality calculator for LV=, Openwork contacted Moreish to see how we could help enhance their marketing to increase Income Protection sales as a % of adviser’s overall protection sales. The Moreish Approach As one of the largest financial advice networks in the UK... Read more »

OneFamily Bounty JISA Email Programme

animated videos The Challenge OneFamily have a partnership with Bounty, the promotions company and parenting club, which enables them to promote their Junior ISA to Bounty members. They wanted to boost their Junior ISA (or JISA) business and had two different challenges: Challenge 1: Increase the number of people taking out a Junior ISA Challenge 2: Once... Read more »

Misys advert

Printed press ad creative design for Mysis Creative concept Creative used on Mysis website Mysis Fusion Capital website Creative scamps The Challenge   Mysis approach Moreish to help them develop a creative concept to help explain the benefits of their new solution for capital markets - Mysis FusionCapital. The creative concept needed to portray simplicity, ease of integration and the componentised nature... Read more »