Benenden Health TV Advertising

Benenden TV Ad The Challenge To achieve aggressive sales targets, and launch their new proposition and creative identity to the masses, Benenden Health turned to prime time TV, with a brand new TV ad. With a sustained prime time media campaign, including the launch of the ad during Monday nights Coronation Street, the 30” ad... Read more »

Benenden Health B2B Event Stand Design

Image of branded event stand for Benenden Health Large stand area New stand design Larger stand with health assessments area Video played at events New stand design Larger stand with health assessments area Large stand area The Challenge To increase awareness and drive leads from HR delegates at various employee health and wellbeing events, we needed to design and create a stand, which... Read more »

Benenden Health Brand Identity Redesign

Press ad for Benenden Health featuring male patient National Press Brand guidelines New literature New standard letter templates New website design Creation of email templates The Challenge After developing a redefined Benenden Health brand and consumer proposition we needed to bring their new mission, values and brand promises to life, visually and verbally, through a new brand identity. Moreish Approach Creating a fresh,... Read more »

Wesleyan Animated Videos

Wesleyan animated videos The Challenge Wesleyan launched two new Commercial Income Protection products, designed for owners of small businesses in the legal and dental sector. These people had no previous knowledge of the products, or why they needed them, and so Wesleyan wanted to create short, engaging animated videos to help educate and engage. They wanted the characters... Read more »

OneFamily Bounty JISA Email Programme

animated videos The Challenge OneFamily have a partnership with Bounty, the promotions company and parenting club, which enables them to promote their Junior ISA to Bounty members. They wanted to boost their Junior ISA (or JISA) business and had two different challenges: Challenge 1: Increase the number of people taking out a Junior ISA Challenge 2: Once... Read more »

Misys advert

Printed press ad creative design for Mysis Creative concept Creative used on Mysis website Mysis Fusion Capital website Creative scamps The Challenge   Mysis approach Moreish to help them develop a creative concept to help explain the benefits of their new solution for capital markets - Mysis FusionCapital. The creative concept needed to portray simplicity, ease of integration and the componentised nature... Read more »

more 2 life videos – #NotWhatItSeems campaign

Installment 1 of the video series Email campaign Video Landing Page The Challenge More2Life offer 'enhanced' lifetime mortgages. The 'enhanced' part means that customers can borrow more if they suffer from certain health conditions. Research shows that around 75% of applicants are eligible but only 1 in 6 lifetime mortgages are enhanced. The underlying reason... Read more »

LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »

Northern Trust Summer Games Event

Northern Trust Events Promotion from Moreish B2B Marketing agency Summer fair creative Driving 98% attendance Poster design Roll-up event banners Driving Performance at Northern Turst Website banner on company intranet The Challenge Keeping employee morale high can be difficult in recessionary times, so wen Northern Trust came up with an internal employee event to boost spirits and provide a feel good factor, we were... Read more »

Creative Auto Enrolment

Animated display ads from Moreish Marketing agency Print ad for employers Online display ads of different formats Online display ad Print ad for financial advisers The Challenge Auto-enrolment is a government program which means all UK employers must comply with organising a pension scheme for their employees. Creative auto-enrolment offers an end-to-end service to help employers meet their auto-enrolment responsibilities. This solution... Read more »