LV= 50+ Life Insurance Integrated D2C Campaign

Moreish Makreting agency for financial services DRTV advert TV advert DM Envelope 50+ brochure Ad for LV= 50+ Promotional postcard DM brochure The Challenge LV= approached Moreish to help them boost sales of their 50+ life insurance. With no new product features to shout about, a limited media spend and aggressive new ‘big spending’ entrants to compete with, the success of this campaign... Read more »

LV= Protected Retirement Plan

Online Display Advertising marketing agency Animated online ads High Impact Direct Mail Branded shredder for financial advisers Press advertising The Challenge The LV= Protected Retirement Plan campaign communicated an exciting, new feature to the LV= Fixed Term Annuity product – a ‘break’ clause that enabled clients the flexibility to break their fixed term contract. LV= needed to make financial advisers... Read more »

LV= Document Personalisation Portal

Customising product literature for financial intermediaries Customised literature Portal interface Examples of LV= literature The Challenge Financial Advisers that sell LV= products often give product literature and guides to their clients for further information. Advisers are always keen to add their contact information and company logo to LV= literature that they hand to clients. The Moreish Approach Moreish developed an online... Read more »

LV= Retirement Pathfinder

Integrated marketing campaign for Financial Services from Moreish Marketing agency Guide to the online calculator Ads on trade websites Promotional Literature Animated banner ad Press advert The Challenge The new Pension Freedoms, introduced in the 2014 government budget, has changed the way most people want to access their pension funds and resulted in a revolution in pension planning. In many cases, more than one retirement product... Read more »

LV= Product Literature Brand Guidelines

New brand guidelines for literature design from Moreish marketing agency Live examples Guide to imagery Detailed product literature guide Brand guidelines for intermediary literature The Challenge LV= provide financial advisers with a bank of intermediary product literature that they can hand to their clients to explain financial considerations and products. They wanted to refresh the look of the collateral to reflect the premium nature of... Read more »

LV= Take Heart

integrated online and offline campaign for financial services Printed Press ad Email Campaigns Display ads on Money Marketing site Front-cover wrap on Money Marketing Detail of the Money Marketing wrap Animated online advertising Information hub and webinars The Challenge Without any prior warning from the Government, a bombshell budget in 2014 took the pensions industry completely by surprise and wiped £3.2bn off annuity... Read more »

LV= Retirement Account

LV= Retirement Account brand design Print ad Ads on trade websites Banner ads on Money Marketing website Animated banner ad Promotional postcard Product brochure Infographic-based brochure design The Challenge The pension freedoms proposed in the 2014 budget meant that many pensioners wanted take advantage of the increased flexibility and control on offer, but the need for a regular income in... Read more »