more2life brand campaign

Campaign Identity Social videos Press activity Supporting messages Adviser DM pack Launch event invite Adviser online tool IFA video cards B2M Business Cards The Challenge more2life are the third largest later-life lender in the UK with ambitions to beat L&G and Aviva for top spot. To do this they really need to connect in the... Read more »

Key Partnerships Proposition Development

New brand proposition The challenge: Key Partnerships is the UK’s leading B2B equity release referral partner, providing a seamless bridge between Key (the largest provider of equity release advice in the UK) and thousands of intermediaries looking to provide more retirement options to their clients. Although the potential uses for equity release now go far... Read more »

Key Partnerships Brand Identity

House with money coming out the side representing equity release 3D launch campaign imagery New line drawing style Cut out photographic style Developed new brand guidelines Created a suite of engaging animations The challenge: After developing a new proposition, Key Partnerships needed a new brand to match and bring the proposition to life. The refreshed identity needed to complement the parent Key Group brand and... Read more »

MyEva Financial Advice App

ipad screenshot of MyEva financial app design and creation New Premium Logo Mobile App Website Home Page Animated User Video Employee Leaflets Launch Emails Launch Posters The Challenge Wealth Wizards are market leaders in digital financial advice - their mission is to make financial advice more affordable and accessible for the masses. To deliver that mission they set about developing an amazing new financial... Read more »

Benenden Health B2B Event Stand Design

Image of branded event stand for Benenden Health Large stand area New stand design Larger stand with health assessments area Video played at events New stand design Larger stand with health assessments area Large stand area The Challenge To increase awareness and drive leads from HR delegates at various employee health and wellbeing events, we needed to design and create a stand, which... Read more »

Turo digital advice platform proposition and identity

New brand identity and guidelines Animated video New website Branded literature The Challenge Due to changes in financial regulation, and an ageing population, more and more people are in need of financial advice. At the same time, the cost and complexities of delivering traditional face-to-face financial advice is making it less accessible to ordinary working... Read more »

Benenden Health Proposition Development

Brand pyramid Brand proposition Brand Essence The Challenge Benenden Health offer a unique low price healthcare service. All 800,000 of their members pay the same, just £10.25 a month enabling them to request a range of medical services on a discretionary basis (what does that mean I hear you ask!) if the NHS is not... Read more »

Benenden Health B2B proposition

B2B proposition - 3 interlocking rings 'support before it happens, support after it happens, support when it happens' New B2B proposition Proposition animation Health Cash Plan product proposition animation Health Assessments proposition animation Healthcare proposition animation The challenge: To translate the Benenden Health product range consisting of Healthcare, Cash Plans and Health Assessments into a B2B proposition that’s relevant and motivating to today’s SMEs, whilst supporting the core ethos of what has made... Read more »

Ellipse brand strategy and positioning

Striking brand identity Brand Story Brand Personality Brand Ambition Brand Vision The challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for by their Employers and sold to them via financial intermediaries. Founded in 2009 Ellipse grew quickly by offering a unique end to end digital... Read more »

Benenden Health Brand Identity Redesign

Press ad for Benenden Health featuring male patient National Press Brand guidelines New literature New standard letter templates New website design Creation of email templates The Challenge After developing a redefined Benenden Health brand and consumer proposition we needed to bring their new mission, values and brand promises to life, visually and verbally, through a new brand identity. Moreish Approach Creating a fresh,... Read more »