Key Partnerships Proposition Development

New brand proposition The challenge: Key Partnerships is the UK’s leading B2B equity release referral partner, providing a seamless bridge between Key (the largest provider of equity release advice in the UK) and thousands of intermediaries looking to provide more retirement options to their clients. Although the potential uses for equity release now go far... Read more »

Key Partnerships Brand Identity

House with money coming out the side representing equity release 3D launch campaign imagery New line drawing style Cut out photographic style Developed new brand guidelines Created a suite of engaging animations The challenge: After developing a new proposition, Key Partnerships needed a new brand to match and bring the proposition to life. The refreshed identity needed to complement the parent Key Group brand and... Read more »

MyEva Financial Advice App

ipad screenshot of MyEva financial app design and creation New Premium Logo Mobile App Website Home Page Animated User Video Employee Leaflets Launch Emails Launch Posters The Challenge Wealth Wizards are market leaders in digital financial advice - their mission is to make financial advice more affordable and accessible for the masses. To deliver that mission they set about developing an amazing new financial... Read more »

Benenden Health B2B Event Stand Design

Image of branded event stand for Benenden Health Large stand area New stand design Larger stand with health assessments area Video played at events New stand design Larger stand with health assessments area Large stand area The Challenge To increase awareness and drive leads from HR delegates at various employee health and wellbeing events, we needed to design and create a stand, which... Read more »

Benenden Health Proposition Development

Brand pyramid Brand proposition Brand Essence The Challenge Benenden Health offer a unique low price healthcare service. All 800,000 of their members pay the same, just £10.25 a month enabling them to request a range of medical services on a discretionary basis (what does that mean I hear you ask!) if the NHS is not... Read more »

Ellipse brand strategy and positioning

Striking brand identity Brand Story Brand Personality Brand Ambition Brand Vision The challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for by their Employers and sold to them via financial intermediaries. Founded in 2009 Ellipse grew quickly by offering a unique end to end digital... Read more »

Benenden Health Brand Identity Redesign

Press ad for Benenden Health featuring male patient National Press Brand guidelines New literature New standard letter templates New website design Creation of email templates The Challenge After developing a redefined Benenden Health brand and consumer proposition we needed to bring their new mission, values and brand promises to life, visually and verbally, through a new brand identity. Moreish Approach Creating a fresh,... Read more »

Ellipse Brand Identity Redesign

Illustration from Ellipse's brand redesign, of mother and child with text 'protecting people is our business' Striking brand identity Audience specific pages New literature Brand guidelines Engaging brand video New email templates The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid, retaining their specific orange brand colour. It also needed to resonate more with each of their three audiences -... Read more »

Benenden Health B2B Content Strategy

Example of benenden health blog posts as part of their content strategy Blog content created Blog post on Benenden website Quarterly gated content pieces Prospect newsletter Content shared on third party sites Content shared on third party sites The Challenge To increase positive brand awareness of Benenden Health as thought leaders, generate quality leads from business prospects and improve organic SEO through a complete inbound content strategy.... Read more »

LV= Heart of Retirement Positioning & Logo Design

Product positioning and logo design for Financial Services Heart of Retirement logo Logo guidelines Brand Guidelines Corporate values The Challenge LV= wanted their varied suite of retirement products to have a common identity and brand which reinforced its position as a leading retirement provider. The Moreish Approach We created ‘the heart of retirement’ logo, which enabled LV= to tie all retirement products together... Read more »