Simon Sinek - the Golden Circle

Simon Sinek, The Golden Circle

Sure you know what you and your brand does, but do you know why you do it. Simon Sinek illustrates the importance of defining this often overlooked segment of brand identity, arguing that Why is in fact the single most important element to communicate to your public. Great historical and present leaders all adopt this simple principal to influence mass behavioral change. A great insightful talk, and definitely worth some consideration.

Advice for over 30s

Advice for your 30’s from those who have been there….

We recently came across this article by Mark Manson, and thought is was worth a share. Mark posed this question to his over 30’s audience, ‘what is some key advise you would give to your younger 30’s self ?’. Interestingly the number one resounding piece advise was to take care of finances… with the key… Read more »

Marketing agency for financial services

UK Budget 2014: Osborne woos the silver-haired and savers

George Osborne on Wednesday unveiled the biggest pensions revolution for almost a century, in a Budget aimed at savers and the grey vote that sent shares in insurance companies into a tailspin. The chancellor stunned the pensions industry by announcing plans to give people far more freedom to choose what they do with their pension… Read more »

Marketing for auto-renewal

Beasts, Stickiness and Auto-Enrolment

Probably not 3 words that you were expecting us to put together, but where there are opportunities to be spotted, we can’t help ourselves but to try and find them. Having spent the last 15 years of my career marketing financial services to IFA; from Discretionary Fund Management through to General Insurance (albeit with a… Read more »

Financial Services marketing for millennials

Marketing Financial Services to #GenerationYOLO

I recently (and rather unexpectedly) found myself with a new job. However, I hadn’t applied for it, I’d never seen a job description, there was definitely no salary, and it had limited benefits but came with a lot of responsibility. I became what most people would call a ‘Step-Mum’. I’m way too young, right? I’m… Read more »

Human tone of voice in marketing

Everyone is human

I’d like you to take a moment to answer the following for me: ‘Who can’t you live without?’ I presume that your answer is probably one of the following: your child, partner, siblings, best friend or even your pet. Ok, here’s your next question: ‘Do you stop caring about them when you go to work?’… Read more »