top b2b marketing influencers on Twitter

Our top 10 B2B marketing influencers to follow on Twitter

We’ve pulled together a list of our favourite B2B marketing influencers that we think every self-respecting B2B marketer should follow. All hail the B2B marketing Twitterati… @MarketingB2B Great for: all things B2B Lots of good, varied content. Great place to go for interesting research and articles in the B2B marketing world. What visual branding means… Read more »

Video content marketing strategy planning for 2016

Why video absolutely needs to be in your B2B content marketing plan

According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. And by 2018 this is have risen to 79%. That’s a pretty staggering prediction. There’s no getting around the fact that video needs to be core to your marketing content strategy. In fact, 96% of B2B companies are planning to... Read more »
Simon Martin, Moreish Marketing

Q&A: Simon Martin answers some tough questions

How do you build the perfect marketing team? Making sure everyone has clearly defined on their roles within the team but has the same passion for excellence. Getting the right balance of insight and strategy from the client, and a strong creative input and vision from the agency. We work closely with our clients to… Read more »

Should you pay your marketing agency retainers?

We don’t want your retainer

Yes, we’re a marketing agency. And yes, we really did just say that. We’re not quite the self-flagellating sadists that might make us sound like, we just like to avoid the easy life. The ‘comfort zone’ really isn’t where we want to be. It’s not fertile ground for standout, gutsy, performance-driven marketing campaigns. Don’t get… Read more »

Tips for writing email marketing subject lines to increase open rates

The ultimate guides to writing email subject line gold

I don’t know about you, but I find writing an email subject line hard. Like, really hard. We see so many of them each and every day – and consciously ignore 99% of them – so the pressure to deliver the goods is really on. I’ve seen the most creative, quick-witted marketers get total writer’s… Read more »

Are sales aids aiding sales?

Are your sales aids actually enabling sales?

When we set up Moreish in 2012, I’d never have predicted some of specialities we’ve developed. A lot of this is because new technologies have opened up new channels and opportunities that just weren’t available before, that we never saw coming. But a lot of it is because the companies we work with are forever… Read more »

Award-winning integrated marketing agency

2014 Cover Excellence Awards with LV= & Healix International

In an unpredictable yet brilliant turn of events, team Moreish discovered that good things really do happen in pairs. This year worthy clients LV= and Healix International have both been shortlisted in the Specialist / Innovative Product of the Year for the coveted Cover Excellence Awards.

Drinks Companies - World Cup sponsorship

Who will win the World Cup? Pt.2

Part II: The beverage battle
Coca Cola vs. Pepsi vs. Lucozade, and Budweiser vs. Carlsberg vs. Heineken, are all intriguing battles in the beverage sector.

Who will win the World Cup? Pt.1

Part I: Introduction
The World Cup reaches immense masses and is unrivalled as a global platform. Where there were previously clearly defined lines between the tournaments rights holders and sponsors, through the digital evolution these lines are becoming blurred. With advertisers now shifting to YouTube, Twitter and Facebook, they are able to completely bypass the rights owner altogether and are exploiting these digital platforms.