Agency for Direct Mail Marketing

Making a direct impact, the Moreish way

Whoever said that Direct Mail was dead? Codswallop, it’s still alive and kicking. Only these days, Direct Mail is just another channel to be considered as part of a successful integrated marketing campaign.  But Direct Mail is finding itself having to compete with the cost effective channel of email marketing which can provide instant results… Read more »

What is agile marketing?

What is Agile Marketing? And why should I care?

Yay – a new buzzword! AGILE MARKETING You may have heard of the term ‘agile’ in relation to software development and glazed over with a vision of bespectacled neeks in jesus sandals getting excited about the last episode of Game of Thrones as their hipster beards get sodden with stale coffee in their morning stand-up… Read more »

Tips for creating animated videos

Why animated videos flop…

We love doing videos. Done right, in our humble opinion, they can be the best way to bring a product alive, make a complex concept digestible and make really good shareable, snackable content. Done wrong, they do nothing for your brand or engagement. Here are our pet peeves to avoid next time you’re thinking about… Read more »

Building trust in financial services

Building Trust in Financial Services Marketing

Ahh, trust. Good old trust. A brand’s most fickle best friend. It takes years to build up, as little as a single encounter to dash down. Arguably, trust is more important in the financial services sector than some others, especially since there is a severe lack of, and you’re rarely buying anything of immediate tangible… Read more »

top b2b marketing influencers on Twitter

Our top 10 B2B marketing influencers to follow on Twitter

We’ve pulled together a list of our favourite B2B marketing influencers that we think every self-respecting B2B marketer should follow. All hail the B2B marketing Twitterati… @MarketingB2B Great for: all things B2B Lots of good, varied content. Great place to go for interesting research and articles in the B2B marketing world. What visual branding means… Read more »

Video content marketing strategy planning for 2016

Why video absolutely needs to be in your B2B content marketing plan

According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. And by 2018 this is have risen to 79%. That’s a pretty staggering prediction. There’s no getting around the fact that video needs to be core to your marketing content strategy. In fact, 96% of B2B companies are planning to... Read more »
Simon Martin, Moreish Marketing

Q&A: Simon Martin answers some tough questions

How do you build the perfect marketing team? Making sure everyone has clearly defined on their roles within the team but has the same passion for excellence. Getting the right balance of insight and strategy from the client, and a strong creative input and vision from the agency. We work closely with our clients to… Read more »

Should you pay your marketing agency retainers?

We don’t want your retainer

Yes, we’re a marketing agency. And yes, we really did just say that. We’re not quite the self-flagellating sadists that might make us sound like, we just like to avoid the easy life. The ‘comfort zone’ really isn’t where we want to be. It’s not fertile ground for standout, gutsy, performance-driven marketing campaigns. Don’t get… Read more »

Tips for writing email marketing subject lines to increase open rates

The ultimate guides to writing email subject line gold

I don’t know about you, but I find writing an email subject line hard. Like, really hard. We see so many of them each and every day – and consciously ignore 99% of them – so the pressure to deliver the goods is really on. I’ve seen the most creative, quick-witted marketers get total writer’s… Read more »

Are sales aids aiding sales?

Are your sales aids actually enabling sales?

When we set up Moreish in 2012, I’d never have predicted some of specialities we’ve developed. A lot of this is because new technologies have opened up new channels and opportunities that just weren’t available before, that we never saw coming. But a lot of it is because the companies we work with are forever… Read more »