There’s no denying that technology has helped us better understand our customer and how they interact with products and services. The stuff you can track now is a direct marketers dream! Going back a decade or so ago, you could pretty much only afford to create and test a few different message variants in your… Read more »
Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing department somewhere is trying to… Read more »
1. Establish trust Arguably, Financial Services rely on trust more than other industries. And yet according to a survey by PWC, only 32% of respondents stated they have in their retail bank, with 27% trusting insurance providers: One of the best ways to build trust is to share knowledge, inform, educate, and ultimately, empower people to… Read more »
5 Ways To Be Human Online
Recently something awkward happened. Sitting on a characteristically cramped train to Waterloo my eyes made contact with a complete stranger. I know what you are thinking, how reckless of me, and well I don’t know- it just happened. Of course I sought to rectify my feckless actions with respectfully averting my eyes away immediately, as did my victim. Ok so sure, I am being a bit dramatic, but the revelation remained- if it is such an infraction to look at another stranger how much more taboo is it to speak to them in person? It seems the new golden rule is- Love thy neighbour, just don’t talk to them directly- or make eye contact on The Tube… Oh God no.
It was not, of course, always this way, as I am sure your nana loves telling you. There was a time when our main interaction was face to face. Now, wait hold the phone, in fact I will… because that device in your hand is actually what has made us this way.
Over the years we’ve designed and developed a number of online calculation tools for the financial services industry. It’s become something of a niche of ours. We tend to group online calculators into two different types – Creating a need We love these kinds of calculators – they’re massively powerful if you want to instantly… Read more »
When you see a really gutsy, daring ad, what goes through your mind? Me, I don’t think about the inspired creative team who came up with a moment of pure genius. No, I always think about the Marketing Director prepared to put it all on the line and convince a large multinational corporation to go… Read more »
The Google Trends tool offers some interesting insight into the rising popularity of GIFs. (And it’s previous decline). It seems we’ve gone full circle when it comes to our love-hate relationship with GIFs. It’s interesting to note that each year there’s a December peak – GIFs have always found a niche in simple, entertaining animations…. Read more »