Find your tone of voice for social media

Social Media: If Life is a dance floor, don’t do the robot

5 Ways To Be Human Online

Recently something awkward happened. Sitting on a characteristically cramped train to Waterloo my eyes made contact with a complete stranger. I know what you are thinking, how reckless of me, and well I don’t know- it just happened. Of course I sought to rectify my feckless actions with respectfully averting my eyes away immediately, as did my victim. Ok so sure, I am being a bit dramatic, but the revelation remained- if it is such an infraction to look at another stranger how much more taboo is it to speak to them in person? It seems the new golden rule is- Love thy neighbour, just don’t talk to them directly- or make eye contact on The Tube… Oh God no.

It was not, of course, always this way, as I am sure your nana loves telling you. There was a time when our main interaction was face to face. Now, wait hold the phone, in fact I will… because that device in your hand is actually what has made us this way.

How to design an online calculation tool for financial services sales and marketing

Computers don’t lie : online calculators in financial services marketing

Over the years we’ve designed and developed a number of online calculation tools for the financial services industry. It’s become something of a niche of ours. We tend to group online calculators into two different types – Creating a need We love these kinds of calculators – they’re massively powerful if you want to instantly… Read more »

Moreish Marketing - High Impact campaigns

Do you need to turn up the heat on your marketing campaigns?

When you see a really gutsy, daring ad, what goes through your mind? Me, I don’t think about the inspired creative team who came up with a moment of pure genius. No, I always think about the Marketing Director prepared to put it all on the line and convince a large multinational corporation to go… Read more »

The return of the GIFs

The Google Trends tool offers some interesting insight into the rising popularity of GIFs. (And it’s previous decline). It seems we’ve gone full circle when it comes to our love-hate relationship with GIFs. It’s interesting to note that each year there’s a December peak – GIFs have always found a niche in simple, entertaining animations…. Read more »

How do you create effective calls to action in marketing?

Get clever with your CTAs

Getting your call to action right can be tricky. Not so much where you want them to go, or what you want them to do, but the way in which you ask it. As I used to get told time and time again as a stroppy teenager – ‘it’s not what you say, it’s how… Read more »

Marketing messaging and strategy for insurance companies

Raising the bar in Insurance marketing

Insurance is the only thing that you ever buy that you’re glad to never get any use out of. At least it’s the only thing I can think of, apart from some dodgy impulse wardrobe buys. (Other ideas on a postcard please…) It’s like buying a Mars bar and then being satisfied with an empty… Read more »

Agency for Direct Mail Marketing

Making a direct impact, the Moreish way

Whoever said that Direct Mail was dead? Codswallop, it’s still alive and kicking. Only these days, Direct Mail is just another channel to be considered as part of a successful integrated marketing campaign.  But Direct Mail is finding itself having to compete with the cost effective channel of email marketing which can provide instant results… Read more »

What is agile marketing?

What is Agile Marketing? And why should I care?

Yay – a new buzzword! AGILE MARKETING You may have heard of the term ‘agile’ in relation to software development and glazed over with a vision of bespectacled neeks in jesus sandals getting excited about the last episode of Game of Thrones as their hipster beards get sodden with stale coffee in their morning stand-up… Read more »

Tips for creating animated videos

Why animated videos flop…

We love doing videos. Done right, in our humble opinion, they can be the best way to bring a product alive, make a complex concept digestible and make really good shareable, snackable content. Done wrong, they do nothing for your brand or engagement. Here are our pet peeves to avoid next time you’re thinking about… Read more »

Building trust in financial services

Building Trust in Financial Services Marketing

Ahh, trust. Good old trust. A brand’s most fickle best friend. It takes years to build up, as little as a single encounter to dash down. Arguably, trust is more important in the financial services sector than some others, especially since there is a severe lack of, and you’re rarely buying anything of immediate tangible… Read more »