Heart of Retirement logo design
Heart of Retirement logo
Logo guidelines for new product identity
Logo guidelines
Brand Guidelines for new product indentity
Brand Guidelines
Moreish marketing agency for financial services
Corporate values
The Challenge

LV= wanted their varied suite of retirement products to have a common identity and brand which reinforced its position as a leading retirement provider.

The Moreish Approach

We created ‘the heart of retirement’ logo, which enabled LV= to tie all retirement products together under an umbrella brand.

Moreish also developed a set of guidelines for the ‘heart of the retirement’ identity.

Within this, we helped LV= to develop and articulate the proposition – exploring what it means to be the heart of retirement and providing a set of values to live and breathe by.

Mediums Used

  • Logo design
  • Branding