To help financial advisers and their clients to make more informed decisions when choosing between Lifetime and Fixed Term Annuities, LV= launched a unique interactive tool that would help advisers to contrast the pros and cons against variables like:
- Changing interest rates
- Ill health
The challenge? To do this, the bespoke tool had to calculate a hugely complex set of dynamic macro algorithms. Although headache-inducingly complex behind the scenes, the adviser-facing front end had to be effortlessly simple to use.
The Moreish Approach
Despite the mathematical complexity, Moreish relished the challenge, using our established network of partners to source top-notch programming brains fit for a job that ended up breaking PHP coding boundaries!
To promote the online comparison tool, Moreish devised a series of press ads directing financial advisers towards the online tool.
- The tool has been used by over 4,000 advisers online and via app downloads
- Adviser feedback has been very positive and it’s facilitated hundreds of purposeful client conversations with an average session duration of 1.40 mins
- Online calculation tool
- Press advertising