When Healix launched a new service – the Global Risk Management Product – designed to help corporations take the stress out of calculating the level of risk involved in employees working and living overseas. They wanted to create a high impact direct mailer targeted at extremely busy HR Directors and Risk Managers of large global corporations.
The Moreish Approach
Moreish devised a highly creative and memorable direct mail campaign that was designed to raise awareness of Healix’s offering – a highly branded box containing product literature and a branded, globe shaped stress ball – a perfect fit for the campaign messaging.
“The stress ball DM was an inspired way to reach our target audience with a message that really aligned with how Healix’s product offering could relieve their stresses and conveyed our global credentials and credibility.
Most importantly it increased the number of senior decision makers we were able to get through to and instigated conversations that have led to the acquisition of new clients.”
- Direct Mail