Posts By: Moreish

Get to the top with a topic cluster content strategy

It’s no secret that content marketing is an important part of a company’s inbound marketing strategy. In fact, we’ve written previously about the importance of content, including, how to create a content strategy and how to write great content. One of the main reasons for creating regular content is to improve organic SEO, however, as... Read more »

Is it time to abandon the traditional agency pitch process?

Baseball pitcher on stadium A friendly prospective client approached us recently asking if we could send on an outline of a typical pitch process and briefing template. When we started looking at the standard RFI templates and multi-stage pitch processes that are still often used, it made us question whether this was actually the best approach in today’s world... Read more »

Tips for developing a powerful value proposition

Tennis player struggling to hit lots of tennis balls What is a value proposition? I'd best describe a value proposition as a unifying and motivating statement of how you can add value to your customers' life, which all your future communications should feed off. Value propositions can be created your brand as a whole, or for specific products and services. Why are value propositions... Read more »

Why you need a clear brand strategy and how to go about it

4 chalk drawn lightbulbs representing brand strategy development Why a clear brand strategy is important Effective marketing campaigns can help deliver business. However, without a clear brand strategy it’ll be difficult for employees and customers to connect with your brand at a deeper level – resulting in more functional and transactional relationships. Arguably it’s more important for financial brands to invest in their... Read more »

How to develop a content marketing strategy

noticeboard with a sign saying 'content strategy' We often refer to an inbound content marketing strategy as hiring a 24/7 sales person who doesn’t sleep, who never actually tries to sell but has loads of people calling and enquiring months, even years, after communicating. It’s not surprising therefore that content marketing is becoming increasingly important in a company’s overall marketing strategy, especially... Read more »

Is it time to pull the trigger on marketing personas?

Have we got marketing personas all wrong?

Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing department somewhere is trying to… Read more »

How to create winning content

Man celebrating a win holding a trophy, representing good social content Content marketing is an increasingly important part of a company’s inbound marketing strategy, with companies now spending an average 30-40% of their total marketing budget on it. And for financial services it is even more important, as it can help to build trust between your customer and your brand/ product. With such a large spend... Read more »

Marketing 101= ‘Quit your Jibba Jabba’

How to simplify your marketing message When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, 'A Brief History of Time', he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non genius' respond to complex information put simply. It begs to reason that if the history of Earth... Read more »