Posts By: Moreish

What do financial advisers want?

man applause Bravo concept of success retro style pop art Understanding the pressures and needs of intermediaries There are roughly 25,900 financial advisers working in the UK today. If a financial provider wants to be successful, they need to connect with a large proportion (if not all) of them. And that’s no mean feat. Although 26,000 isn’t the biggest audience in the world (compare it... Read more »

Get to the top with a topic cluster content strategy

It’s no secret that content marketing is an important part of a company’s inbound marketing strategy. In fact, we’ve written previously about the importance of content, including, how to create a content strategy and how to write great content. One of the main reasons for creating regular content is to improve organic SEO, however, as... Read more »

Is it time to abandon the traditional agency pitch process?

Baseball pitcher on stadium A friendly prospective client approached us recently asking if we could send on an outline of a typical pitch process and briefing template. When we started looking at the standard RFI templates and multi-stage pitch processes that are still often used, it made us question whether this was actually the best approach in today’s world... Read more »

Tips for developing a powerful value proposition

Tennis player struggling to hit lots of tennis balls What is a value proposition? I'd best describe a value proposition as a unifying and motivating statement of how you can add value to your customers' life, which all your future communications should feed off. Value propositions can be created your brand as a whole, or for specific products and services. Why are value propositions... Read more »

Why you need a clear brand strategy and how to go about it

4 chalk drawn lightbulbs representing brand strategy development Why a clear brand strategy is important Effective marketing campaigns can help deliver business. However, without a clear brand strategy it’ll be difficult for employees and customers to connect with your brand at a deeper level – resulting in more functional and transactional relationships. Arguably it’s more important for financial brands to invest in their... Read more »

How to develop a content marketing strategy

noticeboard with a sign saying 'content strategy' We often refer to an inbound content marketing strategy as hiring a 24/7 sales person who doesn’t sleep, who never actually tries to sell but has loads of people calling and enquiring months, even years, after communicating. It’s not surprising therefore that content marketing is becoming increasingly important in a company’s overall marketing strategy, especially... Read more »

Is it time to pull the trigger on marketing personas?

Have we got marketing personas all wrong?

Persona development in marketing a really important. They’re a great way to make you think about your target audience in greater depth. But sometimes we need to approach them differently. Think about yourself as a persona for a second. (Because we can all be sure that someone in some marketing department somewhere is trying to… Read more »