Posts By: Moreish

Covid-19 has shown us why we need to talk about financial health

Image of people from different jobs sitting on coins talking about financial health

The outbreak of Covid-19 has totally changed the way we think about physical and even mental health. I hope it will change our attitudes towards financial health too. Since the virus started, we’ve all been talking a lot about our physical wellbeing. Government communications, social media and the news is all focused around how to… Read more »

2019 – our best bits

Triple award winners at the Financial Services Forum So, I’ll kick off my 2019 highlights with a big one: we won three Marketing Effectiveness Awards at the 2019 Financial Services Forum for our work with Benenden Health. We were thrilled to be shortlisted for the Best Brand Strategy and Best Advertising awards, let alone win… Read more »

Our agency model is based on a good plumber – here’s why

After spending 20 years in different agencies across the world, I feel like I’ve got a pretty good understanding of the way they’re typically set up. And I think the traditional model could use some improvement. It just doesn’t seem to serve clients in the right way. Today, there are so many different medias and… Read more »

What do financial advisers want?

man applause Bravo concept of success retro style pop art Understanding the pressures and needs of intermediaries There are roughly 25,900 financial advisers working in the UK today. If a financial provider wants to be successful, they need to connect with a large proportion (if not all) of them. And that’s no mean feat. Although 26,000 isn’t the biggest audience in the world (compare it... Read more »

Get to the top with a topic cluster content strategy

It’s no secret that content marketing is an important part of a company’s inbound marketing strategy. In fact, we’ve written previously about the importance of content, including, how to create a content strategy and how to write great content. One of the main reasons for creating regular content is to improve organic SEO, however, as... Read more »

Is it time to abandon the traditional agency pitch process?

Baseball pitcher on stadium A friendly prospective client approached us recently asking if we could send on an outline of a typical pitch process and briefing template. When we started looking at the standard RFI templates and multi-stage pitch processes that are still often used, it made us question whether this was actually the best approach in today’s world... Read more »

Tips for developing a powerful value proposition

Tennis player struggling to hit lots of tennis balls What is a value proposition? I'd best describe a value proposition as a unifying and motivating statement of how you can add value to your customers' life, which all your future communications should feed off. Value propositions can be created your brand as a whole, or for specific products and services. Why are value propositions... Read more »

Why you need a clear brand strategy and how to go about it

4 chalk drawn lightbulbs representing brand strategy development Why a clear brand strategy is important Effective marketing campaigns can help deliver business. However, without a clear brand strategy it’ll be difficult for employees and customers to connect with your brand at a deeper level – resulting in more functional and transactional relationships. Arguably it’s more important for financial brands to invest in their... Read more »