Tagged: quit your jibba jabba

Marketing 101= ‘Quit your Jibba Jabba’

How to simplify your marketing message

When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, ‘A Brief History of Time’, he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non genius’ respond to complex information put simply. It begs to reason that if the history of Earth… Read more »