When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, ‘A Brief History of Time’, he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non genius’ respond to complex information put simply. It begs to reason that if the history of Earth… Read more »
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Sure you know what you and your brand does, but do you know why you do it. Simon Sinek illustrates the importance of defining this often overlooked segment of brand identity, arguing that Why is in fact the single most important element to communicate to your public. Great historical and present leaders all adopt this simple principal to influence mass behavioral change. A great insightful talk, and definitely worth some consideration.