When Stephen Hawkins successfully summarised the history of the universe in 236 pages for his book, ‘A Brief History of Time’, he broke records by occupying the UK best-sellers list for 234 days. Hawkins shocked academic doubters by proving how well non genius’ respond to complex information put simply. It begs to reason that if the history of Earth… Read more »
5 Ways To Be Human Online
Recently something awkward happened. Sitting on a characteristically cramped train to Waterloo my eyes made contact with a complete stranger. I know what you are thinking, how reckless of me, and well I don’t know- it just happened. Of course I sought to rectify my feckless actions with respectfully averting my eyes away immediately, as did my victim. Ok so sure, I am being a bit dramatic, but the revelation remained- if it is such an infraction to look at another stranger how much more taboo is it to speak to them in person? It seems the new golden rule is- Love thy neighbour, just don’t talk to them directly- or make eye contact on The Tube… Oh God no.
It was not, of course, always this way, as I am sure your nana loves telling you. There was a time when our main interaction was face to face. Now, wait hold the phone, in fact I will… because that device in your hand is actually what has made us this way.
Part III: The Finale
Brazil 2014 will be the set for another epic power struggle between Nike and Adidas.
Part II: The beverage battle
Coca Cola vs. Pepsi vs. Lucozade, and Budweiser vs. Carlsberg vs. Heineken, are all intriguing battles in the beverage sector.
Part I: Introduction
The World Cup reaches immense masses and is unrivalled as a global platform. Where there were previously clearly defined lines between the tournaments rights holders and sponsors, through the digital evolution these lines are becoming blurred. With advertisers now shifting to YouTube, Twitter and Facebook, they are able to completely bypass the rights owner altogether and are exploiting these digital platforms.
Set to be the most social of all World Cups, real-time marketing is proving to be a dream for brands that are not official sponsors. Whilst real-time may not action the final stage of purchasing, it does present huge awareness potential for marketers (for free!).
Sure you know what you and your brand does, but do you know why you do it. Simon Sinek illustrates the importance of defining this often overlooked segment of brand identity, arguing that Why is in fact the single most important element to communicate to your public. Great historical and present leaders all adopt this simple principal to influence mass behavioral change. A great insightful talk, and definitely worth some consideration.
I recently (and rather unexpectedly) found myself with a new job. However, I hadn’t applied for it, I’d never seen a job description, there was definitely no salary, and it had limited benefits but came with a lot of responsibility. I became what most people would call a ‘Step-Mum’. I’m way too young, right? I’m… Read more »