Tagged: b2c marketing

Who will win the World Cup? Pt.1

Part I: Introduction
The World Cup reaches immense masses and is unrivalled as a global platform. Where there were previously clearly defined lines between the tournaments rights holders and sponsors, through the digital evolution these lines are becoming blurred. With advertisers now shifting to YouTube, Twitter and Facebook, they are able to completely bypass the rights owner altogether and are exploiting these digital platforms.

Dental Enlightenment

SMS Reminder Marketing

Don’t you just love Pintrest? I get a regular feed of inspiring quotes, relaxing images and it makes me feel good about the world. Then I saw this one.  It reminded me of Karma; the concept of how good intentions and good deeds contribute towards good karma and future happiness.I quite liked it, and it… Read more »

The rise of the follies

I just came across the latest video from the Evian Live Young campaign, featuring a baby in a dance-off with Spider-man. Two things happened, my mouth twitched upwards in a smile, and my finger twitched in compliance to share with my social network. This seems to be a knee jerk reaction to the increasingly popular… Read more »