Benenden Health Gated Content Creation

Gated health and wellbeing content Mental health and wellbeing guide Prospect email Trade media partnership The Challenge To create a series of insightful content pieces that generate actual quality lead data from HR advisers and decision maker prospects. With our monthly content articles working to raise awareness of Benenden Health these content pieces needed to... Read more »

Benenden Health B2B Content Strategy

Article featured on Benenden website Content on Benenden Hub Gated health and wellbeing content Prospect newsletter Content shared on third party sites Content shared on third party sites The Challenge To increase positive brand awareness of Benenden Health as thought leaders, generate quality leads from business prospects and improve organic SEO through a complete inbound... Read more »

Ellipse Brand Identity Redesign

Ellipse website home page Striking brand identity New website Engaging brand video New literature New email templates The Challenge As a challenger brand in the Group Risk industry the revised identity needed to remain bold and unafraid, retaining their specific orange brand colour. It also needed to resonate more with each of their three audiences - achieving cut-through and... Read more »

Healix Website Design and Build

Visually striking home page Fully responsive across all devices Easily editable pages via CMS The Challenge To develop a new site structure and design and build a new global site for Healix. Delivering innovative health, travel and security risk management solutions, Healix has a large global audience including insurance companies, financial intermediaries, B2B decision makers... Read more »

Ellipse brand strategy and positioning

Striking brand identity Brand Story Brand Personality Brand Ambition Brand Vision The challenge As a group risk insurer Ellipse provide Life, Critical Illness and Income Protection for employees, that’s paid for by their Employers and sold to them via financial intermediaries. Founded in 2009 Ellipse grew quickly by offering a unique end to end digital... Read more »

Wesleyan Animated Videos

Wesleyan animated videos The Challenge Wesleyan launched two new Commercial Income Protection products, designed for owners of small businesses in the legal and dental sector. These people had no previous knowledge of the products, or why they needed them, and so Wesleyan wanted to create short, engaging animated videos to help educate and engage. They wanted the characters... Read more »

OneFamily Bounty JISA Email Programme

animated videos The Challenge OneFamily have a partnership with Bounty, the promotions company and parenting club, which enables them to promote their Junior ISA to Bounty members. They wanted to boost their Junior ISA (or JISA) business and had two different challenges: Challenge 1: Increase the number of people taking out a Junior ISA Challenge 2: Once... Read more »

Misys advert

Printed press ad creative design for Mysis Creative concept Creative used on Mysis website Mysis Fusion Capital website Creative scamps The Challenge   Mysis approach Moreish to help them develop a creative concept to help explain the benefits of their new solution for capital markets - Mysis FusionCapital. The creative concept needed to portray simplicity, ease of integration and the componentised nature... Read more »

more 2 life videos – #NotWhatItSeems campaign

Installment 1 of the video series Email campaign Video Landing Page The Challenge More2Life offer 'enhanced' lifetime mortgages. The 'enhanced' part means that customers can borrow more if they suffer from certain health conditions. Research shows that around 75% of applicants are eligible but only 1 in 6 lifetime mortgages are enhanced. The underlying reason... Read more »

LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »