LV= Wake up to IP

Event Marketing for Financial Services Adviser pages on the website Branded event give-aways Event feedback forms Event Banners Espresso guide to selling IP Infographic guide to IP Press advertising The Challenge Many financial experts and consumer groups (including the consumer advice magazine, Which?) consider income protection the most important insurance for working adults. Yet, just 3 million people have it... Read more »

LV= No More Guesswork – European Gender Directive

Integrated marketing campaign marketing agency for financial services Guess Who? inspired creative theme Email campaigns Series of advertorials Webinar recordings Dedicated microsite Animated online display ads The Challenge In December 2012, changes in EU legislation meant that insurance and protection providers were no longer able to take gender into account when calculating premiums for their customers. This had a massive impact on the... Read more »

LV= Home of Secure Retirement

Marketing Agency for Financial Services High Impact DM Microsite design Event banners Display ads on trade websites Digital banner ad design Sales Aid The Challenge In the wake of the new pension freedoms proposed in the 2014 budget, LV= needed to take a fresh approach to the positioning of their retirement product range. LV= had the proposition to meet adviser... Read more »

LV= Personal Sick Pay Product Launch

Printed Product Literature design Microsite design Email Marketing Campaigns Promotional Posters Sales Aid for Financial Advisers Product Launch - T-shirt design Online calculator design Inserts The Challenge When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a... Read more »

VocaLink Corporate Values

Internal Communications campaign from Moreish Marketing agency Poster detail Posters designed to change corporate values Changing attitude company-wide Changing behaviour in the workplace The Challenge VocaLink designs, builds and operates the world-class payment systems and ATM switching platforms which underpin the majority of UK electronic payments. The company developed a set of five key values that they wanted their 1165 employees to inhibit.... Read more »

Healix iPMI Magazine Ad

iPMI advert from Moreish Marketing iPMI ad Press ad Raising brand awareness The Challenge Healix wanted to run a campaign that would raise awareness of the impressive suite of services they offered that would be of interest to the readership of iPMI Magazine. The challenge was to create an effective ad that included nine services without over-cramming too much information.... Read more »

LV= Relevant Life Cover Product Launch

Irrelevant life Cover Online banner ads Animated display ad examples Did you know? The Challenge When LV= launched Relevant Life Cover, a death in service plan for employers, it was entering into an already saturated, competitive market. This made it doubly challenging to get the mind share and attention of financial advisers. The Moreish Approach The campaign creative... Read more »

LV= 50+ Life Insurance Integrated D2C Campaign

Moreish Makreting agency for financial services DRTV advert TV advert DM Envelope 50+ brochure Ad for LV= 50+ Promotional postcard DM brochure The Challenge LV= approached Moreish to help them boost sales of their 50+ life insurance. With no new product features to shout about, a limited media spend and aggressive new ‘big spending’ entrants to compete with, the success of this campaign... Read more »

LV= Risk Reality Calculator

Integrated campaign for LV= from Moreish Makreting agency for financial services Risk Reality Calculator Press ad Animated online ad Web ads The Challenge It’s often difficult for advisers to get their clients to see the value of financial protection. The challenge was to develop a tool which advisers could introduce at the start of the sales process to overcome client apathy and make protection more personal... Read more »

LV= Protected Retirement Plan

Online Display Advertising marketing agency Animated online ads High Impact Direct Mail Branded shredder for financial advisers Press advertising The Challenge The LV= Protected Retirement Plan campaign communicated an exciting, new feature to the LV= Fixed Term Annuity product – a ‘break’ clause that enabled clients the flexibility to break their fixed term contract. LV= needed to make financial advisers... Read more »