LV= Personal Sick Pay Product Launch

Printed Product Literature design Microsite design Email Marketing Campaigns Promotional Posters Sales Aid for Financial Advisers Product Launch - T-shirt design Online calculator design Inserts The Challenge When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a... Read more »

VocaLink Corporate Values

Internal Communications campaign from Moreish Marketing agency Poster detail Posters designed to change corporate values Changing attitude company-wide Changing behaviour in the workplace The Challenge VocaLink designs, builds and operates the world-class payment systems and ATM switching platforms which underpin the majority of UK electronic payments. The company developed a set of five key values that they wanted their 1165 employees to inhibit.... Read more »

Healix iPMI Magazine Ad

iPMI advert from Moreish Marketing iPMI ad Press ad Raising brand awareness The Challenge Healix wanted to run a campaign that would raise awareness of the impressive suite of services they offered that would be of interest to the readership of iPMI Magazine. The challenge was to create an effective ad that included nine services without over-cramming too much information.... Read more »

LV= Relevant Life Cover Product Launch

Irrelevant life Cover Online banner ads Animated display ad examples Did you know? The Challenge When LV= launched Relevant Life Cover, a death in service plan for employers, it was entering into an already saturated, competitive market. This made it doubly challenging to get the mind share and attention of financial advisers. The Moreish Approach The campaign creative... Read more »

LV= 50+ Life Insurance Integrated D2C Campaign

Moreish Makreting agency for financial services DRTV advert TV advert DM Envelope 50+ brochure Ad for LV= 50+ Promotional postcard DM brochure The Challenge LV= approached Moreish to help them boost sales of their 50+ life insurance. With no new product features to shout about, a limited media spend and aggressive new ‘big spending’ entrants to compete with, the success of this campaign... Read more »

LV= Risk Reality Calculator

Integrated campaign for LV= from Moreish Makreting agency for financial services Risk Reality Calculator Press ad Animated online ad Web ads The Challenge It’s often difficult for advisers to get their clients to see the value of financial protection. The challenge was to develop a tool which advisers could introduce at the start of the sales process to overcome client apathy and make protection more personal... Read more »

LV= Protected Retirement Plan

Online Display Advertising marketing agency Animated online ads High Impact Direct Mail Branded shredder for financial advisers Press advertising The Challenge The LV= Protected Retirement Plan campaign communicated an exciting, new feature to the LV= Fixed Term Annuity product – a ‘break’ clause that enabled clients the flexibility to break their fixed term contract. LV= needed to make financial advisers... Read more »

LV= Retirement Pathfinder

Integrated marketing campaign for Financial Services from Moreish Marketing agency Guide to the online calculator Ads on trade websites Promotional Literature Animated banner ad Press advert The Challenge The new Pension Freedoms, introduced in the 2014 government budget, has changed the way most people want to access their pension funds and resulted in a revolution in pension planning. In many cases, more than one retirement product... Read more »

TFT Consultants Press Ad

TFT Consultant Press ad from Moreish B2B Marketing agency Press advertisement Press advert design Newspaper advertisement The Challenge Tuffin Ferraby Taylor (TFT) are a property and construction consultancy firm. Following some shifts in their marketplace and competitive ecosystem, TFT wanted to turn this to their advantage and run an ad campaign that promoted their independence. The Moreish Approach With a single-minded brief, Moreish developed... Read more »

Launch of VMA Direct

VMA Product Launch campaign - Moreish B2B Marketing agency in Kingston Campaign creative Print advertisement Full-page printed ad The Challenge The VMA Group are market leaders in corporate and marketing communications recruitment. Historically, their key target market was senior HR professionals and decision makers. However, they saw an opportunity in the market to extend their audience to include a low-cost, low-touch point recruitment service aimed at... Read more »