LV= Business Protection product launch

Banner advertising for Financial Services marketing campaign for product launch Display ads on the FT Adviser site Creative campaign concept Dedicated web pages Caption competition - internal comms Animated display ads The Challenge 99% of UK businesses are SMEs, and yet only 11% are insured, leaving more than 4 million businesses at serious financial risk. When LV= launched their Business Protection product, they needed a... Read more »

more 2 life – Enhanced Plan Awareness

Infographic design from Moreish marketing agency Email campaign Infographic Press ad The Challenge more 2 life’s existing email activity was struggling to cut through and gain sufficient interaction from financial advisers. They wanted to take a fresh approach to their email campaigns that would raise awareness of their strengths vs their competitors, and bring their Enhanced Plan cover to life. The... Read more »

more 2 life Tailored Choice

Direct Mail Campaign Literature pocket and fol-out DM Bringing the More2Life brand alive Fold-out direct mail Creative direct mail concept The Challenge more 2 life launched a new, flexible plan for equity release customers – the Tailored Choice Plan. To get the attention and interest of financial advisers, they needed an effective, stand-out DM campaign. In first quarter... Read more »

LV= No More Guesswork – European Gender Directive

Integrated marketing campaign marketing agency for financial services Guess Who? inspired creative theme Email campaigns Series of advertorials Webinar recordings Dedicated microsite Animated online display ads The Challenge In December 2012, changes in EU legislation meant that insurance and protection providers were no longer able to take gender into account when calculating premiums for their customers. This had a massive impact on the... Read more »

LV= Home of Secure Retirement

Marketing Agency for Financial Services High Impact DM Microsite design Event banners Display ads on trade websites Digital banner ad design Sales Aid The Challenge In the wake of the new pension freedoms proposed in the 2014 budget, LV= needed to take a fresh approach to the positioning of their retirement product range. LV= had the proposition to meet adviser... Read more »

LV= Personal Sick Pay Product Launch

Printed Product Literature design Microsite design Email Marketing Campaigns Promotional Posters Sales Aid for Financial Advisers Product Launch - T-shirt design Online calculator design Inserts The Challenge When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a... Read more »

Omgeo T+2 Thought Leadership

Thought Leadership campaign from Moreish Marketing agency for financial services T+2 survey and infographic Infographic-rich report Animated video of the results T+2 Infographic Front cover of the report Spread inside report Social media snippets The Challenge Omgeo provide automated trade verification systems that help investors to improve trade processing times. And in the wake of new European regulations surrounding the regulation of securities settlements cycles... Read more »

LV= Equity Release Insight eMagazine

Digital format for Insight eMagazine from Moreish Digital Marketing Agency eMagazine Online Magazine eMagazine format Digital format for the publication The Challenge Historically, LV= produced a quarterly printed magazine – Insight – with topical thought leadership articles on equity release. This publication also provided them with a platform to position their own equity release offerings. The printed magazine was an expensive exercise and offered no... Read more »

LV= Equity Release Lending Policy Brochure

Innovative brochure design ideas Innovative brochure design Stepped design Example spread The Challenge LV= prided themselves on having the clearest equity lending policy in the industry. The challenge was to make their lending policy brochure as clear and transparent as the policy itself. The Moreish Approach We developed a format and design that provided a clear and easy reference... Read more »

LV= 50+ Life Insurance Integrated D2C Campaign

Moreish Makreting agency for financial services DRTV advert TV advert DM Envelope 50+ brochure Ad for LV= 50+ Promotional postcard DM brochure The Challenge LV= approached Moreish to help them boost sales of their 50+ life insurance. With no new product features to shout about, a limited media spend and aggressive new ‘big spending’ entrants to compete with, the success of this campaign... Read more »