more 2 life Tailored Choice

Direct Mail Campaign Literature pocket and fol-out DM Bringing the More2Life brand alive Fold-out direct mail Creative direct mail concept The Challenge more 2 life launched a new, flexible plan for equity release customers – the Tailored Choice Plan. To get the attention and interest of financial advisers, they needed an effective, stand-out DM campaign. In first quarter... Read more »

Creative Auto Enrolment

Animated display ads from Moreish Marketing agency Print ad for employers Online display ads of different formats Online display ad Print ad for financial advisers The Challenge Auto-enrolment is a government program which means all UK employers must comply with organising a pension scheme for their employees. Creative auto-enrolment offers an end-to-end service to help employers meet their auto-enrolment responsibilities. This solution... Read more »

LV= Wake up to IP

Event Marketing for Financial Services Adviser pages on the website Branded event give-aways Event feedback forms Event Banners Espresso guide to selling IP Infographic guide to IP Press advertising The Challenge Many financial experts and consumer groups (including the consumer advice magazine, Which?) consider income protection the most important insurance for working adults. Yet, just 3 million people have it... Read more »

LV= No More Guesswork – European Gender Directive

Integrated marketing campaign marketing agency for financial services Guess Who? inspired creative theme Email campaigns Series of advertorials Webinar recordings Dedicated microsite Animated online display ads The Challenge In December 2012, changes in EU legislation meant that insurance and protection providers were no longer able to take gender into account when calculating premiums for their customers. This had a massive impact on the... Read more »

LV= Home of Secure Retirement

Marketing Agency for Financial Services High Impact DM Microsite design Event banners Display ads on trade websites Digital banner ad design Sales Aid The Challenge In the wake of the new pension freedoms proposed in the 2014 budget, LV= needed to take a fresh approach to the positioning of their retirement product range. LV= had the proposition to meet adviser... Read more »

LV= Personal Sick Pay Product Launch

Printed Product Literature design Microsite design Email Marketing Campaigns Promotional Posters Sales Aid for Financial Advisers Product Launch - T-shirt design Online calculator design Inserts The Challenge When LV= launched Personal Sick Pay (a new income protection product for people in ‘high risk’ jobs such as manual occupations and drivers), they approached Moreish to help them make it a... Read more »

Omgeo T+2 Thought Leadership

Thought Leadership campaign from Moreish Marketing agency for financial services T+2 survey and infographic Infographic-rich report Animated video of the results T+2 Infographic Front cover of the report Spread inside report Social media snippets The Challenge Omgeo provide automated trade verification systems that help investors to improve trade processing times. And in the wake of new European regulations surrounding the regulation of securities settlements cycles... Read more »

Healix iPMI Magazine Ad

iPMI advert from Moreish Marketing iPMI ad Press ad Raising brand awareness The Challenge Healix wanted to run a campaign that would raise awareness of the impressive suite of services they offered that would be of interest to the readership of iPMI Magazine. The challenge was to create an effective ad that included nine services without over-cramming too much information.... Read more »

One Family – FAS Awards Campaign

Marketing Campaign to win votes 'If simple floats your boat, then give us your vote!' Direct Mailer Animated banner ad Prize draw entry form Boat folding in progress Email campaign The Challenge This was one of the first communications that financial advisers received from One Family – after the merging of Engage Mutual and Family Investments. The campaign performed a... Read more »

LV= Equity Release Insight eMagazine

Digital format for Insight eMagazine from Moreish Digital Marketing Agency eMagazine Online Magazine eMagazine format Digital format for the publication The Challenge Historically, LV= produced a quarterly printed magazine – Insight – with topical thought leadership articles on equity release. This publication also provided them with a platform to position their own equity release offerings. The printed magazine was an expensive exercise and offered no... Read more »